Anteriad
B2B data and demand generation platform with managed activation services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Anteriad, LLC
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- 441 Lexington Avenue, Suite 1404, New York, NY 10017
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- anteriad.com
What Anteriad does
Anteriad operates a hybrid B2B marketing infrastructure model. It creates value by owning and maintaining proprietary B2B contact, firmographic and intent datasets, packaging those data assets into a software platform for audience creation and activation, and layering on managed services for campaign execution, lead generation and analytics. This lets customers either use the platform directly or outsource execution while still relying on the same underlying data and targeting stack.
Category differentiation
Anteriad is a B2B data and demand generation platform and services provider, not a consumer media brand or a pure standalone DSP. It is distinct from point-solution ABM vendors because it combines proprietary data, activation and managed delivery.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Anteriad is a private B2B data, analytics and demand generation company headquartered in the United States. It sells a proprietary marketing platform and related services that combine B2B audience data, intent signals, audience creation, campaign activation, analytics and outsourced execution. Its core commercial focus is helping enterprise marketing and revenue teams identify buying groups, enrich customer and prospect records, run cross-channel campaigns and measure pipeline outcomes. The business makes money through a hybrid model spanning software access, licensed data and managed services. Its Anteriad Marketing Cloud supports self-service and managed workflows, while adjacent offerings include audience activation, performance marketing, SDR and BDR services, and analytics. The company has also expanded its data coverage and international footprint through acquisitions, particularly in intent data and EMEA/APAC demand generation.
Company news briefing
Briefing updated:
Anteriad continues to advance its global operational strategy following the appointment of Jeff Wolf as Chief Financial Officer and a focus on local partnerships. The company was recently recognised with the 2026 Sales and Marketing Excellence Award (The Sammy), validating its performance-driven approach within the B2B sector. Alongside ongoing data analytics enhancements, Anteriad is prioritising thought leadership that advocates for marketing’s strategic influence in corporate governance, further aligning its services with the evolving needs of collective decision-making units and international expansion.
Business model & monetisation
Anteriad uses a blended monetisation model. Revenue likely comes from SaaS platform subscriptions for the Marketing Cloud and audience tools, licensed access to proprietary B2B data and intent signals, and service fees for managed demand generation, programmatic media buying, analytics and SDR or BDR programmes. It also likely captures media margin or execution fees on campaigns run through its managed performance marketing offering, with some engagements potentially tied to leads, pipeline or campaign outcomes.
- Marketing Cloud platform access
- SaaS subscription
- B2B data and intent licensing
- Data licensing / subscription
- Managed demand generation and performance marketing
- Service fee / retainer plus execution fees
- SDR and BDR outsourced services
- Service fee / retainer
- Programmatic media execution
- Media margin / campaign fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Anteriad, LLC
IAB vendor record: 1182
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 7, 8, 9, 10
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Competitors & alternatives
- Supermetrics
Marketing intelligence software for data integration, reporting and activation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Anteriad Press Page Update: New Press Releases Added
Recorded impact score: 3/5
New press releases added: Fortune Media and Great Place To Work Name Anteriad to 2026 Best Workplaces in Advertising & Marketing List for the Third Year in a Row (Sep 30, 2026), Anteriad Releases 2026 B2B Marketing Edge: UK/EMEA Report (Sep 24, 2026), Anteriad Named a Notable Vendor in New B2B Intent Data Report (Aug 25, 2026), Anteriad Launches Japan Presence With Local Expertise and Strong Demand (Aug 20, 2026), Anteriad Releases B2B Healthcare Marketing Report (Jul 29, 2026).
Anteriad Recognized by Business Intelligence Group with 2026 Sales and Marketing Excellence Award, The Sammy
Recorded impact score: 3/5
Explore company relationships
Questions about Anteriad
What is Anteriad?
Anteriad is a private B2B marketing company that combines proprietary business data, audience activation, analytics and managed demand generation services.
Who uses Anteriad?
Its users are primarily B2B marketing, demand generation, revenue operations and sales teams, along with agencies supporting business marketers.
How does Anteriad make money?
It earns revenue from software subscriptions, licensed B2B data and intent products, managed campaign services, SDR programmes and media execution fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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