Demandbase
B2B account-based marketing, advertising and sales intelligence platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Demandbase, Inc.
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 680 Folsom Street, Suite 400, San Francisco, CA 94107, United States
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- demandbase.com
What Demandbase does
Demandbase operates a multi-product enterprise SaaS model centred on a unified account-based go-to-market platform. It creates value by aggregating account, contact, intent and buying-group data into workflows for marketing, sales and revenue teams, then monetises that value through contracted platform subscriptions, module upsells and advertising-related spend. The business model benefits from platform breadth: customers can adopt data, orchestration, analytics, personalisation, sales intelligence and B2B advertising within one environment, increasing contract value and retention.
Category differentiation
Demandbase is not a consumer advertising network or a generic CRM vendor. It is a B2B account-based go-to-market platform combining data, orchestration, analytics, sales intelligence and a B2B-focused DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Demandbase is a private US-based B2B software company that provides an account-based go-to-market platform for enterprise marketing, sales and revenue operations teams. Its core product, Demandbase One, combines account and buying-group data, intent signals, workflow orchestration, analytics, sales intelligence and a B2B-focused demand-side advertising capability. The company sells software primarily to business customers running account-based marketing and sales programmes, rather than to consumers. Demandbase makes money through enterprise software contracts, with additional monetisation from modular products such as advertising, data, analytics and sales intelligence. Its advertising product adds a media-spend component on top of platform fees, while the broader suite is positioned as a unified operating layer for pipeline generation and measurement. Acquisitions including Engagio, InsideView and DemandMatrix have expanded its engagement, firmographic, contact and technographic data assets.
Company news briefing
Briefing updated:
Demandbase has maintained its leadership transition following the departure of Chief Strategy and Development Officer Michael Wilczak. The company expanded its ecosystem capabilities through the launch of Mojo, a B2B marketing agent connecting briefs to live cross-channel campaigns, alongside ongoing partner updates and a native CPL integration with Audyence. Additionally, Demandbase Labs data reported a 303% year-over-year surge in ChatGPT-driven B2B referrals alongside increased platform CTV ad spend, highlighting the growing monetisation of AI-influenced buyer intent.
Business model & monetisation
Demandbase monetises through annual enterprise SaaS contracts for its core platform, usually priced as negotiated subscriptions with modular add-ons. Revenue is expanded through additional paid products such as advertising, data, analytics, sales intelligence, orchestration and personalisation. Its advertising offering also introduces usage-linked media spend economics, creating a hybrid model of software licensing plus spend-based commercial value. Pricing appears customised, sales-led and contract-based rather than self-serve.
- Core go-to-market platform subscriptions
- SaaS / annual enterprise contracts
- Advertising platform fees and media-linked spend
- Percentage take-rate plus software value
- Data, intelligence and enrichment modules
- SaaS / data licensing within enterprise contracts
- Analytics, orchestration and personalisation add-ons
- Module upsell within platform contracts
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Demandbase, Inc.
IAB vendor record: 397
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Marketo Co-founder Launches AI Marketing Automation Platform Phave
Marketing Automation · Recorded impact score: 4/5
Jon Miller, co-founder of Marketo and Engagio, together with Nick Bonfiglio, formerly head of product and engineering at Marketo, has launched Phave, an AI-powered marketing automation platform for enterprise B2B organizations. After two years in stealth, Phave reached general availability in August 2026 and is now used by 10 companies. Designed to replace legacy MAPs like Marketo, Pardot, Eloqua, and HubSpot, Phave's intelligence engine, Maestro, generates personalized 'Playlists' that dynamically sequence marketing touches based on real-time data, objectives, and governance. The platform treats contacts, accounts, and buying groups as first-class objects, supports natural language configuration, and offers headless access via MCP (exposing 319 tools) and REST API. In an independent evaluation against 481 requirements, Phave scored 2.97, outperforming HubSpot (2.46) and Marketo (2.38). Early enterprise customers include SambaNova, SPS Commerce, mabl, Servion, and Hypha.
- Jon Miller and Nick Bonfiglio founded Phave, an AI-powered B2B marketing automation platform.
- Phave emerged from stealth and reached general availability in August 2026, currently serving 10 companies.
Demandbase Launches Mojo, the B2B Marketing Agent that Learns from Every Campaign
Recorded impact score: 4/5
Demandbase launches Mojo, a B2B marketing agent that turns briefs into live cross-channel campaigns across connected tools like Google Ads, Marketo, and Salesforce.
ChatGPT Referrals to B2B Sites Quadrupled
Platform · Recorded impact score: 3/5
Demandbase’s Labs data shows ChatGPT-driven referrals to tracked B2B websites rose from about 645,000 in June 2025 to 2.6 million in June 2026 (a 303% increase), with a sharp inflection in May 2026 when volume more than doubled. The Labs dataset covers more than 11 billion visits across 1,584 platform instances, but Demandbase warns the data is proprietary and not independently verified; attribution is further complicated because many AI-influenced sessions appear later via brand searches. Growth was concentrated in OpenAI’s ChatGPT while Perplexity referrals declined and Gemini and Claude remained largely flat. Demandbase also reports rising ad spend on its platform—CTV up 112% and display up 55% year over year, with CTV’s share rising modestly—and says AI-generated referrals may become an increasingly important buyer-intent signal. Independent evidence on conversion value is mixed.
- Demandbase Labs: monthly ChatGPT-referred visits rose from ~645,000 (June 2025) to 2.6 million (June 2026), a 303% increase.
- Labs dataset covers >11 billion website visits across 1,584 platform instances; Demandbase describes it as proprietary and not independently verified, and attribution is complicated by later brand searches.
What’s new in the Demandbase Partner Ecosystem: Q2 2026
Recorded impact score: 3.5/5
Quarterly update on new partner integrations and ecosystem developments.
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Questions about Demandbase
What is Demandbase?
Demandbase is a B2B account-based go-to-market software platform that combines account data, intent, advertising, orchestration, analytics and sales intelligence.
Who uses Demandbase?
It is used mainly by enterprise B2B marketing, sales, demand generation, revenue operations and analytics teams running account-based programmes.
How does Demandbase make money?
Demandbase makes money through enterprise SaaS contracts, modular product upsells and advertising-related spend tied to its B2B DSP and activation tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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