6sense vs Demandbase

6sense Named to 2026 Inc. 5000 List of Fastest-Growing Private Companies for Sixth Consecutive Year

SAN FRANCISCO,August 18, 2026—6sense®, the intelligence engine for agentic go-to-market,today announced it has been named to the 2026 Inc. 5000 list of America’s fastest-growing private companies. This marks the company’s sixth consecutive year on the prestigious list, underscoring its category leadership in agentic GTM and transforming how B2B organizations drive pipeline and revenue.

Your AI Agents Just Got a 6sense Upgrade

The 6sense MCP Server has launched, and if your team runs any AI agents, this launch changes what those agents can do. You can now securely access buyer behavior intelligence and pass along those details to enrich the capabilities of your AI agents.

6sense Launches MCP Server for AI Agents

6sense introduced the 6sense MCP (model context protocol) Server in open beta, enabling 6sense GTM intelligence — including account insights, predictive buying stages, 6QA status, keyword intent, and ad campaign performance — to be called from any MCP-compatible AI agent without custom integration. The server surfaces qualified, explainable intelligence (6QA) grounded in 6sense’s proprietary Signalverse™ and predictive models trained on customer outcomes; retrievals are powered by RevvyAI. 6sense reports that, across its predictive customer base (Q2 2025–Q1 2026), opportunities on 6QA accounts carried 29% higher opportunity values and converted to 33% larger deal values than non-6QA opportunities. The MCP Server is available in open beta for Revenue Marketing customers, with general availability planned for August 2026 and additional capabilities planned in future releases.

• 6sense launched the 6sense MCP (model context protocol) Server and made it available in open beta.
• The MCP Server exposes 6sense intelligence (account insights, predictive buying stages, 6QA status, keyword intent, ad campaign performance) to any MCP-compatible AI agent without custom integration.
• 6sense states its predictive models and proprietary Signalverse™ span 13 years and 200,000+ B2B properties.

Marketo Co-founder Launches AI Marketing Automation Platform Phave

Jon Miller, co-founder of Marketo and Engagio, together with Nick Bonfiglio, formerly head of product and engineering at Marketo, has launched Phave, an AI-powered marketing automation platform for enterprise B2B organizations. After two years in stealth, Phave reached general availability in August 2026 and is now used by 10 companies. Designed to replace legacy MAPs like Marketo, Pardot, Eloqua, and HubSpot, Phave's intelligence engine, Maestro, generates personalized 'Playlists' that dynamically sequence marketing touches based on real-time data, objectives, and governance. The platform treats contacts, accounts, and buying groups as first-class objects, supports natural language configuration, and offers headless access via MCP (exposing 319 tools) and REST API. In an independent evaluation against 481 requirements, Phave scored 2.97, outperforming HubSpot (2.46) and Marketo (2.38). Early enterprise customers include SambaNova, SPS Commerce, mabl, Servion, and Hypha.

• Jon Miller and Nick Bonfiglio founded Phave, an AI-powered B2B marketing automation platform.
• Phave emerged from stealth and reached general availability in August 2026, currently serving 10 companies.
• Phave uses AI reasoning models (via Maestro) and 'Playlists' to personalize and sequence marketing actions.

Demandbase Launches Mojo, the B2B Marketing Agent that Learns from Every Campaign

Demandbase launches Mojo, a B2B marketing agent that turns briefs into live cross-channel campaigns across connected tools like Google Ads, Marketo, and Salesforce.

ChatGPT Referrals to B2B Sites Quadrupled

Demandbase’s Labs data shows ChatGPT-driven referrals to tracked B2B websites rose from about 645,000 in June 2025 to 2.6 million in June 2026 (a 303% increase), with a sharp inflection in May 2026 when volume more than doubled. The Labs dataset covers more than 11 billion visits across 1,584 platform instances, but Demandbase warns the data is proprietary and not independently verified; attribution is further complicated because many AI-influenced sessions appear later via brand searches. Growth was concentrated in OpenAI’s ChatGPT while Perplexity referrals declined and Gemini and Claude remained largely flat. Demandbase also reports rising ad spend on its platform—CTV up 112% and display up 55% year over year, with CTV’s share rising modestly—and says AI-generated referrals may become an increasingly important buyer-intent signal. Independent evidence on conversion value is mixed.

• Demandbase Labs: monthly ChatGPT-referred visits rose from ~645,000 (June 2025) to 2.6 million (June 2026), a 303% increase.
• Labs dataset covers >11 billion website visits across 1,584 platform instances; Demandbase describes it as proprietary and not independently verified, and attribution is complicated by later brand searches.
• Demandbase observed a sharp inflection in May 2026 when ChatGPT referral volume more than doubled versus prior months.