DemandScience
B2B buyer intelligence and demand generation platform with managed services.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Demand Science Group, LLC
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Demand Science Group, LLC 230 Independence Way STE 1 #1030 Danvers, MA 01923 United States
- Company size
- 501–1,000
- Market role
- Agency & Consultancy
- Official website
- demandscience.com
What DemandScience does
The company combines proprietary B2B data assets, software workflows and managed campaign execution into a unified commercial model. It creates value by collecting and verifying buyer, firmographic, technographic and intent data; packaging those signals into self-serve or embedded software products; and operationalising them through lead generation, email distribution and managed programme execution. Acquisitions have expanded the platform into content intelligence, sales enablement and newsletter software, increasing product breadth and cross-sell opportunities.
Category differentiation
DemandScience is a B2B buyer intelligence and demand generation company, not a consumer science publisher or a general-purpose AI model provider. It competes more closely with B2B go-to-market data and intent platforms than with broad consumer ad networks.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
DemandScience is a US-based private B2B marketing technology and demand generation company operating under Demand Science Group, LLC. It sells buyer intelligence, audience building, visitor identification, campaign analytics and orchestration software, alongside managed lead generation and media execution services for marketing, demand generation, sales and revenue operations teams. Its products are designed to help customers identify in-market accounts, build target audiences, activate campaigns and measure performance across web, social and email channels.
Company news briefing
Briefing updated:
Following the departure of former Chief Product Officer Greg Jordan to Convertr, DemandScience has advanced its strategic positioning through a major partnership with ZoomInfo, integrating its contextual marketing outcomes data with ZoomInfo’s platform to deliver multi-channel demand generation capabilities. Furthermore, the company's full-stack managed approach to account-based marketing was validated by its recognition as the “Account-Based Marketing Company of the Year” in the 2026 MarTech Breakthrough Awards.
Business model & monetisation
DemandScience uses a hybrid revenue model. It earns software revenue through contract or subscription access to products such as Ionic, Central, VID and Audience Builder; data revenue through audience and intent signal activation; and services revenue through managed execution. Commercial models explicitly evidenced include guaranteed CPL for content syndication, CPM and CPC for email marketing distribution, and likely recurring subscription or annual contract pricing for platform access. Custom enterprise packages appear common rather than transparent list pricing.
- Managed lead generation via content syndication
- Guaranteed CPL
- Targeted email campaign distribution
- CPM and CPC
- Audience, buyer intelligence and analytics software
- SaaS / subscription or contract access
- Audience and intent data activation
- Data licensing and activation fees
- Managed campaign execution
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Demand Science US, LLC
IAB vendor record: 1396
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
DemandScience Named “Account-Based Marketing Company of the Year” in 2026 MarTech Breakthrough Awards
Recorded impact score: 4/5
Recognition validates DemandScience’s full-stack, managed approach to ABM, combining account and buying-group intelligence, coordinated activation, and demand generation to drive measurable pipeline. DANVERS, MA – September 3, 2026 – DemandScience, a global…
DemandScience and ZoomInfo Announce Strategic Partnership
B2B Demand Generation · Recorded impact score: 2/5
DemandScience and ZoomInfo announced a strategic partnership on July 30, 2026 that combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes expertise. DemandScience will architect its insights, services, and outcomes solutions to complement ZoomInfo’s platform and layer in proprietary contextual marketing outcomes data. The integration aims to give ZoomInfo customers integrated multi-channel demand generation capabilities (email, digital, content and other channels) plus outcomes measurement to operationalize target account insights and demonstrate ROI. Both companies’ CEOs — Derek Schoettle (DemandScience) and Henry Schuck (ZoomInfo) — provided statements describing the partnership as a way to move customers from intelligence to measurable demand and revenue impact.
- DemandScience and ZoomInfo announced a strategic partnership on 2026-07-30.
- The partnership combines ZoomInfo’s data architecture with DemandScience’s contextual marketing outcomes data and services.
Convertr Appoints Greg Jordan as Chief Product Officer
Customer data intake and governance (CDP/Data Governance) · Recorded impact score: 2/5
Convertr announced the appointment of Greg Jordan as chief product officer on July 9, 2026. Convertr is a platform that governs lead and contact data at pre-ingestion, before records enter internal systems such as CRMs and marketing automation platforms. Jordan, who brings 18 years of B2B data, intelligence and marketing-technology experience, previously served as chief product officer at DemandScience and as COO at Leadiro. In his new role he will lead Convertr’s product strategy and roadmap across three priorities: strengthen existing platform capabilities in production, expand Convertr’s role as the control point for contact data before it enters downstream systems and AI workflows, and build an evidence layer/audit trail to demonstrate how contact data is governed at intake. Convertr positions these capabilities as important for data quality, compliance and AI readiness downstream.
- Convertr appointed Greg Jordan as chief product officer (announcement dated 2026-07-09).
- Convertr is described as a platform that governs lead and contact data before it enters business systems (pre-ingestion control point).
Explore company relationships
Questions about DemandScience
What is DemandScience?
DemandScience is a private B2B marketing technology and demand generation company that combines buyer intelligence software, data products and managed campaign services.
Who uses DemandScience?
Its paying customers are B2B marketing, demand generation, ABM, sales and revenue operations teams, mainly in mid-market and enterprise organisations.
How does DemandScience make money?
It monetises software access, audience and intent data, content syndication on a CPL basis, email distribution on CPM/CPC terms, and managed campaign services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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