Refine
Italian data-driven performance marketing and audience activation company.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Refine Direct S.r.l.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Viale Monza 265, 20126 Milan, Italy
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- refine.direct
What Refine does
Refine combines a proprietary customer data and identity unification platform with managed marketing services. It creates value by ingesting client first-party data, matching it with partner and publisher identifiers, building segmented audiences and then executing direct response campaigns or delivering qualified leads. The platform supports the service layer, while commercial delivery is centred on campaign execution, lead generation and consulting rather than broad standalone software licensing.
Category differentiation
This is an Italian B2B audience activation and performance marketing company, not a generic data cleansing tool or a consumer app. It should also be distinguished from unrelated software products that use the word 'refine' in their brand or feature names.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Refine, legally Refine Direct Srl, is an Italian B2B marketing technology and services company focused on first-party data integration, audience activation, direct response marketing and lead generation. Its core asset is a proprietary platform that combines client data with partner and publisher identifiers to support identity resolution, segmentation and campaign activation across channels such as email, web display and social platforms. The company generates revenue primarily through managed services rather than a pure self-serve software model. It sells data-driven direct marketing execution, vertical lead generation, CRM onboarding, targeting refinement and related consulting to advertisers, brands, publishers and performance marketing teams. Refine was acquired by TXT e-solutions S.p.A. in 2024 and now operates within that group.
Business model & monetisation
Refine monetises through managed service fees for direct marketing execution, lead generation and data strategy work. Commercial structures include campaign fees, retainers, performance-based pricing such as cost-per-lead, and media-related margins where Refine activates campaigns across partner and publisher ecosystems. Its proprietary platform functions as enabling infrastructure bundled into service delivery, with consulting-style revenue from CRM onboarding, targeting refinement and media mix advisory.
- Managed direct marketing campaigns
- Service fees and campaign-based pricing
- Vertical lead generation
- Performance-based lead fees
- Data strategy and CRM onboarding
- Consulting fees or retainers
- Platform-enabled audience activation
- Bundled software value within service contracts
- Media or partner ecosystem margins
- Media arbitrage / margin
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Refine Direct Srl
IAB vendor record: 1157
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 7, 10
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 87 · refine.direct
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Refine
What is Refine?
Refine is an Italian B2B marketing technology and managed services company that helps clients unify data, build audiences, run direct marketing campaigns and generate qualified leads.
Who uses Refine?
Its customers are advertisers, brands, publishers and marketing teams that need first-party data activation, performance marketing execution or verified lead generation.
How does Refine make money?
Refine makes money mainly through managed service fees, lead generation pricing, consulting work and campaign-related media margins, supported by its proprietary platform.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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