Multi-Touch Marketing Attribution & Incrementality · AdTech Vendor · Agency & Consultancy
Sub2 Technologies
Predictive martech and performance marketing agency for customer acquisition.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SUB2 TECHNOLOGIES LIMITED
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 2nd Floor, 168 Shoreditch High Street, London, United Kingdom, E1 6RA
- Company size
- 10–49
- Market cluster / sector
- Multi-Touch Marketing Attribution & Incrementality
- Market role
- AdTech Vendor · Agency & Consultancy
- Official website
- sub2tech.com
What Sub2 Technologies does
Sub2 Technologies operates a hybrid software-and-services model. It develops proprietary customer intelligence and activation tools, then uses those tools either as licensed platforms or as part of managed digital marketing engagements. The software layer helps clients collect, unify, score, and activate behavioural and CRM data, while the service layer executes campaigns across search, social, display, email, and on-site conversion journeys. Value is created by improving targeting accuracy, reducing wasted media spend, and lifting conversion performance.
Category differentiation
Sub2 Technologies is not a consumer subscription brand or a pure data broker. It is a B2B predictive marketing technology and services company focused on audience intelligence, activation, and campaign execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sub2 Technologies is a UK digital marketing and martech company that combines managed performance marketing services with proprietary customer data and activation software. Its product set includes predictive customer intelligence, audience targeting, on-site personalisation, re-engagement automation, and behavioural tracking tools. The business serves marketing teams, brands, retailers, enterprises, and agencies that want to improve acquisition, targeting, and conversion performance across channels such as search, display, social, email, and web. The company monetises through a hybrid model: software-style access to its proprietary platforms and service fees for campaign management and optimisation. Its value proposition centres on using first-party, site, CRM, browsing, and transactional data to score intent in real time, activate high-intent audiences, personalise experiences, and improve media efficiency.
Business model & monetisation
Revenue is generated through a hybrid commercial structure. Sub2 Technologies likely charges SaaS-style fees for access to proprietary platforms such as ScoreMax, 2Shop, 2Prompt, and 2Link, and may monetise its 2Share Data Network through data activation or audience access fees. It also earns managed service revenue from campaign planning, programmatic media buying, paid search, paid social, and optimisation retainers. The available evidence suggests a mix of recurring platform revenue, service retainers, and potentially performance-linked fees tied to campaign outcomes or activated data value.
- Proprietary platform licensing
- Software Subscription
- Managed digital marketing services
- Service Fee
- Data activation and audience targeting
- Percentage Take-Rate
- Performance-linked optimisation fees
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Sub2 Technologies Ltd
IAB vendor record: 473
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 10
Competitors & alternatives
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B2B buyer intelligence and demand generation platform with managed services.
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Sub2 Technologies
What is Sub2 Technologies?
Sub2 Technologies is a UK digital marketing and martech company that combines proprietary predictive data tools with managed performance marketing services.
Who uses Sub2 Technologies?
Its users are business customers including brands, retailers, e-commerce businesses, marketing teams, performance marketers, and media agencies.
How does Sub2 Technologies make money?
It makes money through a mix of software-style platform fees, data activation-related revenue, and managed service retainers for campaign execution and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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