NextRoll
Adtech platform for mid-market advertising and B2B account-based marketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- NextRoll, Inc.
- Entity type
- COMPANY
- Founded
- 2007
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Official website
- nextroll.com
What NextRoll does
NextRoll operates a hybrid adtech and martech model. It provides software interfaces and optimisation tooling that let marketers plan, launch and measure campaigns, while also facilitating programmatic media buying across multiple channels. Value is created through easier campaign execution, audience targeting, retargeting, account identification and attribution. Revenue is generated both from software-enabled access to the platform and from margins or fees attached to media spend transacted through it.
Category differentiation
This is not a media agency or a consumer brand; it is a business-facing adtech and martech platform provider. It should also be distinguished from standalone enterprise ABM vendors because it combines ABM with self-serve programmatic advertising.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
NextRoll is a private advertising and marketing technology company headquartered in the United States. It operates AdRoll, a self-serve programmatic advertising platform for mid-sized businesses and e-commerce brands, and AdRoll ABM, an account-based marketing product for B2B demand generation teams. Its products support multi-channel campaign execution across display, social, video, mobile and connected TV, combining media buying, targeting, retargeting, attribution and workflow automation. The company makes money primarily from advertiser spend flowing through its platform, typically via CPM-based media buying with a margin on spend, alongside software-style platform usage. Its customers are mainly business marketing teams and agencies rather than consumers. NextRoll sits between pure adtech and martech, with its core value proposition centred on making performance advertising and ABM more accessible to mid-market customers.
Company news briefing
Briefing updated:
NextRoll has refreshed its executive leadership, recently appointing a new Chief Technology Officer and promoting Ashley Narsutis to General Counsel. These additions reinforce a management team led by Chief Executive Officer Vibhor Kapoor and Chief Strategy Officer Roli Saxena. This restructuring signals an emphasis on technical innovation and legal oversight during a period of industry-wide shifts driven by AI-powered workflows and increasing digital video expenditure.
Business model & monetisation
NextRoll monetises mainly through media spend executed via its AdRoll platform, using predominantly CPM-based pricing and taking a margin on advertiser spend. The platform also supports performance-oriented charging constructs such as CPC and CPA in some cases. Commercially, this creates a hybrid model combining media arbitrage economics with software-platform value, especially where ABM workflows, targeting and reporting capabilities are bundled into ongoing platform usage.
- Programmatic media spend via AdRoll
- Media margin on CPM-led buying
- Platform access and software value within advertising workflows
- Software Subscription
- ABM platform usage
- Software Subscription
- Performance-priced campaign activity
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
NextRoll, Inc.
IAB vendor record: 130
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 9, 10
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Competitors & alternatives
- KNOREX
Cross-channel DSP and advertising automation platform for enterprises and agencies.
- QuinStreet
Performance marketing platform for high-intent customer acquisition.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about NextRoll
What is NextRoll?
NextRoll is a private advertising and marketing technology company that runs AdRoll for multi-channel digital advertising and AdRoll ABM for account-based marketing.
Who uses NextRoll?
Its users are mainly mid-sized businesses, e-commerce brands, agencies, and B2B marketing and demand generation teams.
How does NextRoll make money?
It earns revenue primarily from advertiser spend transacted through its platform, typically via CPM-based media pricing with a margin, plus software-style platform revenue.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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