NextRoll

NextRoll operates as a marketing technology group providing performance advertising, account-based marketing and underlying platform services. It creates value by enabling business customers to run cross-channel digital advertising and account-based campaigns, manage audiences and accounts, and measure performance using its data and identity infrastructure. Its platforms combine self-service tools and, for qualifying customers, managed-service support to plan, activate and optimise media.

Revenue is generated in several streams: (1) media spend that passes through its advertising platforms on a CPM basis, where NextRoll captures a margin or platform fee; (2) SaaS-style subscription or package fees for access to its account-based marketing and advertising software and advanced feature tiers; and (3) recurring fees and partner revenue from marketing-technology-as-a-service and APIs that expose its identity graph, audience and channel activation capabilities to marketplaces, publishers, brands and platforms. This positions the company as both an operator of demand-side advertising tools and a provider of martech infrastructure to other businesses.

NextRoll is a United States-based marketing technology company that operates two main business lines: a cross-channel digital advertising platform for performance marketers and an account-based marketing and advertising platform for B2B revenue teams. It also exposes its underlying data, identity and activation capabilities via APIs as platform services for marketplaces, publishers and other enterprises.

The company generates revenue from a hybrid of media spend flowing through its advertising platforms, subscription and package fees for its software offerings, and managed-service and platform/API licensing fees. Its direct customers are businesses and agencies running performance advertising or account-based marketing, as well as marketplaces, publishers and larger platforms that embed its marketing-technology-as-a-service capabilities.