NextRoll
NextRoll is a adtech platform for mid-market advertising and B2B account-based marketing.
Analyst Perspective
NextRoll is a private advertising and marketing technology company headquartered in the United States. It operates AdRoll, a self-serve programmatic advertising platform for mid-sized businesses and e-commerce brands, and AdRoll ABM, an account-based marketing product for B2B demand generation teams. Its products support multi-channel campaign execution across display, social, video, mobile and connected TV, combining media buying, targeting, retargeting, attribution and workflow automation. The company makes money primarily from advertiser spend flowing through its platform, typically via CPM-based media buying with a margin on spend, alongside software-style platform usage. Its customers are mainly business marketing teams and agencies rather than consumers. NextRoll sits between pure adtech and martech, with its core value proposition centred on making performance advertising and ABM more accessible to mid-market customers.
Analyst Signal Briefing
Updated: 2 Jul 2026NextRoll has refreshed its executive leadership, recently appointing a new Chief Technology Officer and promoting Ashley Narsutis to General Counsel. These additions reinforce a management team led by Chief Executive Officer Vibhor Kapoor and Chief Strategy Officer Roli Saxena. This restructuring signals an emphasis on technical innovation and legal oversight during a period of industry-wide shifts driven by AI-powered workflows and increasing digital video expenditure.
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Key insights about NextRoll
Category Differentiation
This is not a media agency or a consumer brand; it is a business-facing adtech and martech platform provider. It should also be distinguished from standalone enterprise ABM vendors because it combines ABM with self-serve programmatic advertising.
NextRoll: About
NextRoll operates a hybrid adtech and martech model. It provides software interfaces and optimisation tooling that let marketers plan, launch and measure campaigns, while also facilitating programmatic media buying across multiple channels. Value is created through easier campaign execution, audience targeting, retargeting, account identification and attribution. Revenue is generated both from software-enabled access to the platform and from margins or fees attached to media spend transacted through it.
How NextRoll Works & Monetises
Business model analysis and core revenue streams
NextRoll monetises mainly through media spend executed via its AdRoll platform, using predominantly CPM-based pricing and taking a margin on advertiser spend. The platform also supports performance-oriented charging constructs such as CPC and CPA in some cases. Commercially, this creates a hybrid model combining media arbitrage economics with software-platform value, especially where ABM workflows, targeting and reporting capabilities are bundled into ongoing platform usage.
Revenue Channels
Side-by-Side Comparisons
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Products & Services in Categories
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NextRoll: Key Competitors & Alternatives
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Recent Signals (NextRoll)
Culture, Innovation, and Access to Leadership: Life as a Senior Account Manager
Navigating the AdTech landscape can feel like a racetrack with surprise twists and turns. We always set clear goals with our customers, but with an understanding that the path to those goals can change. This makes the work exciting and rewarding.
Read original sourceChange in Executive Leadership
Ashley Narsutis has transitioned from VP, Legal and Compliance to General Counsel.
Read original sourceAI Spurs AdTech Alliances; Social Video Outgrows CTV
AdExchanger’s roundup highlights how agentic AI is driving unexpected partnerships across the ad-tech stack — from The Trade Desk embedding its DSP through Pacvue and Skai to Yahoo integrating its DSP workspace into Kochava’s StationOne — enabling shared agentic workflows and reducing duplicated tooling. The IAB projects U.S. digital video ad spend will surpass $80 billion in 2026, with social video ad spend growing ~13% year-over-year versus an ~11% gain for CTV, driven by AI personalization and clearer performance attribution on social platforms (YouTube is classified as social video alongside Instagram and Reddit). The piece also notes over 1,200 consumer-facing ChatGPT/Claude integrations with major brands, but early adoption is low due to discoverability constraints. Additional items: FTC/Media Matters settlement, Meta’s use of “AI bone structure analysis,” Viant’s close of TVision acquisition, and several industry hires including NextRoll’s new CTO.
Read original sourceNextRoll: Frequently Asked Questions
What is NextRoll?
NextRoll is a private advertising and marketing technology company that runs AdRoll for multi-channel digital advertising and AdRoll ABM for account-based marketing.
Who uses NextRoll?
Its users are mainly mid-sized businesses, e-commerce brands, agencies, and B2B marketing and demand generation teams.
How does NextRoll make money?
It earns revenue primarily from advertiser spend transacted through its platform, typically via CPM-based media pricing with a margin, plus software-style platform revenue.
Company Facts
- Founded
- 2007
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Link
- nextroll.com