Channel99

Channel99 Integrates Marketing Data with GenAI for Real-Time Insights

Channel99 announced integrations that connect its Marketing Intelligence Data to major generative AI platforms (ChatGPT, Microsoft Copilot, and Claude Cowork) via a Model Context Protocol (MCP) server. The integration provides secure, real-time access to unified cross-channel marketing performance data inside private instances of those AI tools, enabling marketers to query performance, build intent-driven audiences, and generate outcome-based marketing plans. Channel99's platform claims to capture roughly ten times more customer signals than traditional attribution tools by including click-less engagements (organic social, email, display, content syndication) and tying activity to pipeline at the account level. Channel99 positions the unified data layer as a business-ready foundation to fuel LLM-driven marketing execution and faster, action-oriented insights.

Channel99 Unveils View-Through Analytics for ABM

Channel99, launched by the founder of DemandBase, is an analytics solution that reveals how marketing activities touch specific companies within an ABM strategy. It introduces view-through analytics to attribute post-impression influence across touchpoints, enabling B2B marketers to justify ABM investments with company-level signals. The piece sits in Marketecture's Justify Your Existence series, a format highlighting pre-Series A startups with fewer than 50 employees. Recorded in November 2023, the content is gated behind MarketectureTV premium access, with video available only to subscribers and transcripts accessible to premium members. The article portrays Channel99 as a new data-and-analytics tool aimed at providing deeper visibility into engagement with target accounts across ABM programs.