Channel99
B2B marketing measurement and attribution software for pipeline outcomes.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Channel99, Inc.
- Entity type
- COMPANY
- Founded
- 2022
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- channel99.com
What Channel99 does
Channel99 operates a B2B SaaS model. It sells software that centralises campaign, CRM and vendor data, then applies analytics, attribution and scoring models to improve budget allocation and campaign decisions. Value is created by helping marketing teams measure contribution to pipeline and revenue, compare vendors consistently, and connect measurement outputs to downstream activation and reporting workflows.
Category differentiation
Channel99 is a B2B marketing measurement software vendor, not a media agency, ad network or consumer media channel. It focuses on attribution, scoring and account-level analytics rather than directly selling ad inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Channel99 is a private US B2B software company that provides marketing measurement, attribution, analytics and optimisation tools for business marketers. Its platform unifies CRM, campaign and vendor data to help users evaluate media performance against pipeline and revenue outcomes rather than relying on clicks or vanity metrics. The company also offers supporting identity, tracking, verification and data access capabilities that extend the core measurement workflow. The business monetises through SaaS contracts sold to B2B marketing teams, marketing operations, analytics functions and agencies. Its product set is positioned around campaign scoring, multi-touch attribution, view-through measurement, ad verification, audience activation and account-level identity, making it a specialised measurement and decisioning layer for B2B demand generation and account-based marketing environments.
Business model & monetisation
Channel99 primarily monetises through recurring SaaS subscriptions for access to its measurement platform and modules such as analytics, attribution, campaign scoring and verification. Commercial packaging is likely sales-led and contract-based, with pricing shaped by data volume, integrations, feature access and implementation complexity. Additional monetisation may come from API access, onboarding and support tied to enterprise deployments.
- Core measurement and analytics platform
- Software Subscription
- Attribution, scoring and verification modules
- Software Subscription
- API and data access
- Pay-per-Use
- Implementation and onboarding
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Channel99, Inc.
IAB vendor record: 1217
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared feature IDs
- 1
Products & market categories
Technology
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Channel99
What is Channel99?
Channel99 is a B2B marketing measurement and attribution platform that links campaign and vendor performance to pipeline and revenue outcomes.
Who uses Channel99?
It is used by B2B marketing teams, marketing operations, analytics teams, demand generation leaders, media buyers, agencies and technical teams integrating measurement data.
How does Channel99 make money?
It appears to make money mainly through sales-led SaaS subscriptions for its measurement platform and related modules, with possible additional revenue from implementation and API access.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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