Channel99

Channel99 operates a B2B SaaS model. It sells software that centralises campaign, CRM and vendor data, then applies analytics, attribution and scoring models to improve budget allocation and campaign decisions. Value is created by helping marketing teams measure contribution to pipeline and revenue, compare vendors consistently, and connect measurement outputs to downstream activation and reporting workflows.

Channel99 is a private US B2B software company that provides marketing measurement, attribution, analytics and optimisation tools for business marketers. Its platform unifies CRM, campaign and vendor data to help users evaluate media performance against pipeline and revenue outcomes rather than relying on clicks or vanity metrics. The company also offers supporting identity, tracking, verification and data access capabilities that extend the core measurement workflow.

The business appears to monetise through SaaS contracts sold to B2B marketing teams, marketing operations, analytics functions and agencies. Its product set is positioned around campaign scoring, multi-touch attribution, view-through measurement, ad verification, audience activation and account-level identity, making it a specialised measurement and decisioning layer for B2B demand generation and account-based marketing environments.