Bombora
B2B intent data and audience intelligence platform for revenue teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bombora, Inc.
- Entity type
- COMPANY
- Founded
- 2014
- Company size
- 50–200
- Market role
- Data Provider / Broker
- Official website
- bombora.com
What Bombora does
Bombora operates a B2B data platform model built around proprietary behavioural data collection and downstream monetisation. It aggregates consent-driven business content consumption signals via its Data Co-op, converts those signals into intent scores, audience segments, identity enrichment, and measurement outputs, and distributes them through its own applications and partner integrations. Value is created by turning otherwise fragmented B2B research behaviour into account-level commercial intelligence that can be activated across sales, marketing, and advertising systems.
Category differentiation
Bombora is a B2B intent data and audience intelligence company, not a consumer app or a general-purpose CRM vendor. It is distinct from broad sales databases by focusing on intent signals, audience activation, and account-level measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bombora is a private B2B data and intelligence company that supplies intent data, audience data, identity and enrichment, and campaign measurement products to sales, marketing, demand generation, programmatic, and agency teams. Its core proposition is to identify company-level buying interest and audience segments using a proprietary B2B data co-op, then make those signals usable inside CRM, martech, and advertising workflows. The company generates revenue through software subscriptions, data licensing, and activation- or usage-linked commercial arrangements tied to audience deployment and measurement. Its customers are businesses rather than consumers, especially B2B marketers, sales organisations, agencies, advertisers, and adtech or martech partners seeking account prioritisation, ABM targeting, identity enrichment, and campaign analytics.
Company news briefing
Briefing updated:
Under the ownership of Clarion Capital Partners—which recently reported assets under management of $1.87 billion—Bombora is advancing its B2B intent leadership by prioritising higher-resolution campaign measurement that moves beyond pixel-based tracking. Led by CEO Mark Connon, the firm remains a primary integration for signal orchestration, enabling marketers to identify account-level buying readiness. Bombora’s continued inclusion in the August 2026 IAB Transparency & Consent Framework (TCF 980) registries reinforces its privacy-compliant data processing as the industry establishes new standards for AI ad measurement and attribution.
Business model & monetisation
Bombora primarily monetises via contract-based SaaS subscriptions and data licensing for intent data, audience data, identity enrichment, and analytics products. It also earns revenue from audience activation and data usage within programmatic and advertising ecosystems, plus measurement products sold as standalone or bundled offerings. Commercial pricing varies by scale of data access, number of topics or attributes, integrations, activation use cases, and enterprise scope.
- Intent data subscriptions
- Software Subscription
- Audience data licensing and activation
- Pay-per-Use
- Identity and enrichment products
- Software Subscription
- Measurement and analytics products
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Bombora Inc.
IAB vendor record: 163
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
IAB developing framework for AI ad measurement
Measurement & Attribution · Recorded impact score: 4/5
The IAB is developing a framework to measure AI's influence on consumer conversions, set for release on November 12. The framework classifies how AI impacts purchase decisions and attributes conversions to AI touchpoints, including when ads weren't directly served to AI agents. Led by VP of AI Caroline Giegerich and informed by an undisclosed working group of tech companies, publishers, agencies, measurement vendors, and brands, the effort builds on IAB's August 'Measuring Visibility in the AI Era' guideline and complements IAB Tech Lab's Agentic Advertising Management Protocols (AAMP). Key challenges include data access from platforms like OpenAI, Google, and Anthropic, and debates over signal control. Industry data underscores urgency: Adobe reported a 393% year-over-year surge in AI-sourced traffic, while a Koddi study found 80% of German commerce media executives want better measurement tools for AI-agent shopping journeys.
- IAB to publish AI attribution framework on Nov 12, led by Caroline Giegerich with an undisclosed working group.
- The framework classifies AI influence on purchase decisions and attributes conversions to AI touchpoints, including cases where ads were not directly served to AI agents.
Explore company relationships
Questions about Bombora
What is Bombora?
Bombora is a private B2B data and intelligence company that provides intent data, audience targeting, identity enrichment, and campaign measurement tools for revenue teams.
Who uses Bombora?
Its users are mainly B2B marketing, sales, demand generation, programmatic, operations, and agency teams that need account prioritisation, targeting, and measurement.
How does Bombora make money?
Bombora makes money through software subscriptions, data licensing, and usage-based audience activation and measurement revenue tied to its B2B data products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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