Bombora
Bombora is a b2B intent data and audience intelligence platform for revenue teams.
Analyst Perspective
Bombora is a private B2B data and intelligence company that supplies intent data, audience data, identity and enrichment, and campaign measurement products to sales, marketing, demand generation, programmatic, and agency teams. Its core proposition is to identify company-level buying interest and audience segments using a proprietary B2B data co-op, then make those signals usable inside CRM, martech, and advertising workflows. The company generates revenue through software subscriptions, data licensing, and activation- or usage-linked commercial arrangements tied to audience deployment and measurement. Its customers are businesses rather than consumers, especially B2B marketers, sales organisations, agencies, advertisers, and adtech or martech partners seeking account prioritisation, ABM targeting, identity enrichment, and campaign analytics.
Analyst Signal Briefing
Updated: 20 Aug 2026Under Clarion Capital Partners’ ownership, Bombora continues to advance its B2B intent leadership under CEO Mark Connon by prioritising higher-resolution campaign measurement that moves beyond pixel-based tracking. This development enhances signal orchestration frameworks, which integrate third-party intent data to identify account-level buying readiness within complex B2B committees. Furthermore, Bombora’s formalised participation in the IAB Transparency & Consent Framework (TCF 980) reinforces its commitment to privacy-compliant data processing amidst industry-wide shifts in identifier transparency and consent management.
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Key insights about Bombora
Category Differentiation
Bombora is a B2B intent data and audience intelligence company, not a consumer app or a general-purpose CRM vendor. It is distinct from broad sales databases by focusing on intent signals, audience activation, and account-level measurement.
Bombora: About
Bombora operates a B2B data platform model built around proprietary behavioural data collection and downstream monetisation. It aggregates consent-driven business content consumption signals via its Data Co-op, converts those signals into intent scores, audience segments, identity enrichment, and measurement outputs, and distributes them through its own applications and partner integrations. Value is created by turning otherwise fragmented B2B research behaviour into account-level commercial intelligence that can be activated across sales, marketing, and advertising systems.
How Bombora Works & Monetises
Business model analysis and core revenue streams
Bombora primarily monetises via contract-based SaaS subscriptions and data licensing for intent data, audience data, identity enrichment, and analytics products. It also earns revenue from audience activation and data usage within programmatic and advertising ecosystems, plus measurement products sold as standalone or bundled offerings. Commercial pricing appears to vary by scale of data access, number of topics or attributes, integrations, activation use cases, and enterprise scope.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Bombora)
ATS London 2026 — Speakers & Vendor Consent List
ExchangeWire's ATS London 2026 “Meet the Speakers” page (published 2026-08-19) lists speakers/vendors and publishes a long vendor registry showing each vendor's declared purposes for consent and legitimate interest, data categories, special features, tracking methods and data retention periods. The page highlights vendors participating in the IAB TCF 980 and provides per-vendor consent expiry and cookie/tracking details. The content functions as a reference for privacy, consent and adtech vendor declarations linked to the ATS London 2026 event.
Read original sourceIAB TCF Vendor List and Consent Disclosures Published
The ExchangeWire digest and registry page (published in August 2026) provides a primarily machine-readable IAB Transparency & Consent Framework (TCF 980) vendor disclosure listing dozens-to-hundreds of adtech, martech, measurement and publisher vendors. For each company the registry records declared Purposes (Consent vs Legitimate Interest), Special Purposes/Features, data categories processed (device, identifier, interaction, etc.), tracking methods, per-vendor consent expiry and data retention periods — including specific retention examples for some vendors. The alphabetical roster names major providers such as Branch Metrics, 33Across, Adobe Advertising Cloud/Audience Manager, Amazon Ads, Google Advertising Products, Criteo, LiveRamp and PubMatic. Intended as a machine-readable transparency resource for publishers, CMP operators and privacy/compliance teams, the page shows explicit publication timestamps in August 2026 (2026-08-12, 2026-08-13, 2026-08-19 and 2026-08-20).
Read original sourceThe Stack: AI Fuels Business
ExchangeWire published a machine-readable IAB TCF vendor disclosure registry shown in an article titled "The Stack: The Great Digital Rewiring" (page HTML metadata timestamp 2026-08-07T08:14:16+00:00; article published 2026-08-14 at https://www.exchangewire.com/blog/2026/08/14/the-stack-the-great-digital-rewiring/). The page reproduces TCF (TCF 980) vendor entries for dozens of AdTech and MarTech companies, each entry enumerating declared legal bases (Consent and Legitimate Interest), Purposes (e.g., personalised advertising, measurement), Special Purposes and Features (e.g., fraud prevention, device identification), Categories of personal data processed (IP, device identifiers, geolocation, etc.), Data Retention Periods, and consent/cookie metadata (tracking method, consent expiry). The document functions as a comprehensive, industry-facing registry of participating vendors and their self-declared processing activities for privacy and compliance reference.
Read original sourceBombora: Frequently Asked Questions
What is Bombora?
Bombora is a private B2B data and intelligence company that provides intent data, audience targeting, identity enrichment, and campaign measurement tools for revenue teams.
Who uses Bombora?
Its users are mainly B2B marketing, sales, demand generation, programmatic, operations, and agency teams that need account prioritisation, targeting, and measurement.
How does Bombora make money?
Bombora makes money through software subscriptions, data licensing, and usage-based audience activation and measurement revenue tied to its B2B data products.
Company Facts
- Founded
- 2014
- Core Segment
- Data Provider / Broker
- Company Size
- 50–200
- Official Link
- bombora.com