Bombora

Bombora operates a B2B data platform model built around proprietary behavioural data collection and downstream monetisation. It aggregates consent-driven business content consumption signals via its Data Co-op, converts those signals into intent scores, audience segments, identity enrichment, and measurement outputs, and distributes them through its own applications and partner integrations. Value is created by turning otherwise fragmented B2B research behaviour into account-level commercial intelligence that can be activated across sales, marketing, and advertising systems.

Bombora is a private B2B data and intelligence company that supplies intent data, audience data, identity and enrichment, and campaign measurement products to sales, marketing, demand generation, programmatic, and agency teams. Its core proposition is to identify company-level buying interest and audience segments using a proprietary B2B data co-op, then make those signals usable inside CRM, martech, and advertising workflows.

The company generates revenue through software subscriptions, data licensing, and activation- or usage-linked commercial arrangements tied to audience deployment and measurement. Its customers are businesses rather than consumers, especially B2B marketers, sales organisations, agencies, advertisers, and adtech or martech partners seeking account prioritisation, ABM targeting, identity enrichment, and campaign analytics.