AccountInsight
AccountInsight is a b2B DSP for account-based programmatic advertising.
AccountInsight operates in the AdTech Vendor segment.
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Distinction
AccountInsight is a B2B adtech platform for account-based programmatic advertising, not an accounting software provider or a generic web analytics tool. It is closer to B2B DSP and ABM vendors than to consumer ad networks.
- Founded
- 15 June 2018
- Headquarters
- 38 Craven Street, London, United Kingdom, WC2N 5NG
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about AccountInsight
AccountInsight: About
AccountInsight provides a proprietary B2B-focused programmatic buying platform that combines media activation, account targeting and intent-led audience selection. It creates value by helping B2B marketers reduce wasted impressions, target named companies more precisely and align advertising with account-based marketing workflows. The business model blends software access with monetisation tied to campaign execution and data-enabled targeting.
Products & Services in Categories
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Media Channel
Ad Format
AccountInsight: Market Position
AccountInsight is a UK-based B2B advertising technology company focused on account-based programmatic advertising. Its core offering is a B2B demand-side platform that helps marketers and agencies reach business decision-makers across the open web using company-level targeting, IP-based identification and intent-driven audience activation rather than relying solely on cookies.
The company generates revenue from a mix of platform access and programmatic media spend monetisation. Its customers are primarily B2B marketing teams, demand generation and ABM functions, and media agencies that need to target named accounts, activate campaigns and measure engagement at account level. AccountInsight operates under Expandi Group.
AccountInsight: Frequently Asked Questions
What is AccountInsight?
AccountInsight is a B2B advertising technology platform focused on account-based programmatic advertising, including DSP, IP targeting and intent-led activation.
Who uses AccountInsight?
It is used by B2B marketers, ABM teams, demand generation teams, programmatic traders and agencies running campaigns against business audiences.
How does AccountInsight make money?
It makes money through platform access and revenue tied to programmatic media spend, with additional value from targeting and intent-data capabilities.
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