AccountInsight
B2B DSP for account-based programmatic advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ACCOUNTINSIGHT LTD
- Entity type
- COMPANY
- Founded
- 15 June 2018
- Headquarters
- 38 Craven Street, London, United Kingdom, WC2N 5NG
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- accountinsight.ai
What AccountInsight does
AccountInsight provides a proprietary B2B-focused programmatic buying platform that combines media activation, account targeting and intent-led audience selection. It creates value by helping B2B marketers reduce wasted impressions, target named companies more precisely and align advertising with account-based marketing workflows. The business model blends software access with monetisation tied to campaign execution and data-enabled targeting.
Category differentiation
AccountInsight is a B2B adtech platform for account-based programmatic advertising, not an accounting software provider or a generic web analytics tool. It is closer to B2B DSP and ABM vendors than to consumer ad networks.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
AccountInsight is a UK-based B2B advertising technology company focused on account-based programmatic advertising. Its core offering is a B2B demand-side platform that helps marketers and agencies reach business decision-makers across the open web using company-level targeting, IP-based identification and intent-driven audience activation rather than relying solely on cookies. The company generates revenue from a mix of platform access and programmatic media spend monetisation. Its customers are primarily B2B marketing teams, demand generation and ABM functions, and media agencies that need to target named accounts, activate campaigns and measure engagement at account level. AccountInsight operates under Expandi Group.
Company news briefing
Briefing updated:
AccountInsight has formalised its leadership transition with Matthew Jantjies succeeding former CEO Raffaele Apostoliti, driving a strategic realignment from legacy Account-Based Marketing towards a B2B Demand-Side Platform. This shift prioritises cookieless targeting and IP-based solutions, reinforced by the company’s recent inclusion in industry transparency registries for privacy compliance. By registering its data processing activities within the IAB Transparency and Consent Framework, the firm is strengthening its technical infrastructure for advertiser analytics in a landscape increasingly devoid of traditional device identifiers.
Business model & monetisation
The company monetises through enterprise-style platform access and programmatic campaign spend flowing through its DSP. Revenue is likely driven primarily by media spend take-rates or markups, with additional commercial value from access to IP targeting, account intelligence and intent-based targeting modules under contracted B2B agreements.
- Programmatic media spend through DSP
- Percentage take-rate on campaign spend
- Platform access for B2B advertising workflows
- SaaS / software subscription
- IP targeting and audience intelligence
- Data-enabled feature fees or bundled enterprise pricing
- Intent-based targeting capabilities
- Premium module or bundled contract uplift
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AccountInsight Ltd
IAB vendor record: 1187
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about AccountInsight
What is AccountInsight?
AccountInsight is a B2B advertising technology platform focused on account-based programmatic advertising, including DSP, IP targeting and intent-led activation.
Who uses AccountInsight?
It is used by B2B marketers, ABM teams, demand generation teams, programmatic traders and agencies running campaigns against business audiences.
How does AccountInsight make money?
It makes money through platform access and revenue tied to programmatic media spend, with additional value from targeting and intent-data capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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