AdRoll
AdRoll is a adtech platform for retargeting, DSP and B2B ABM.
Analyst Perspective
NextRoll, Inc. is a private advertising and marketing technology company operating commercially as AdRoll. Its core products are a self-serve and managed demand-side advertising platform for ecommerce and performance marketers, and AdRoll ABM for B2B account-based marketing teams. The platform supports programmatic buying, retargeting, audience segmentation, attribution, account targeting, and campaign orchestration across web, mobile, social, video, and connected TV. The company generates revenue from advertiser media spend, software access tied to campaign usage and ABM workflows, and managed services delivered by in-house specialists. Its paying customers are businesses rather than consumers: ecommerce brands, agencies, performance marketing teams, B2B marketing teams, sales teams, and revenue operations teams seeking either self-serve activation or outsourced campaign management.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about AdRoll
Category Differentiation
NextRoll, Inc. is the legal company behind the AdRoll brand; it is not a standalone consumer app or publisher. It is also not a foundational LLM provider, despite using AI-driven optimisation inside its advertising products.
AdRoll: About
NextRoll runs a hybrid adtech and martech model. It provides proprietary software that lets businesses buy, manage, and measure digital advertising across multiple channels, while also offering ABM software for B2B pipeline generation and a managed service layer for customers that want execution support. Value is created by aggregating campaign workflows into one platform, improving targeting and bidding efficiency with machine learning and proprietary data, and extending wallet share through cross-sell between ecommerce advertising, ABM, and service-based support.
How AdRoll Works & Monetises
Business model analysis and core revenue streams
NextRoll monetises through three linked mechanisms. First, AdRoll captures revenue from programmatic advertising spend on a usage-based basis tied to campaign delivery and auction-priced media. Second, AdRoll ABM monetises software access and bundled platform capabilities for B2B account-based marketing and revenue operations use cases. Third, the company sells managed services tied to qualifying spend or contracted support, adding service fees for strategic planning, execution, and optimisation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
AdRoll: Frequently Asked Questions
What is AdRoll?
AdRoll is the commercial brand of NextRoll, Inc., providing a DSP, retargeting tools, ABM software, and managed advertising services for business customers.
Who uses AdRoll?
Ecommerce brands, agencies, performance marketers, B2B marketing teams, sales teams, and revenue operations teams use the platform.
How does AdRoll make money?
It earns revenue from programmatic media spend, software subscriptions or platform access for ABM workflows, and managed service fees.
Company Facts
- Founded
- 2007
- Headquarters
- United States
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- adroll.com