AdRoll
AdRoll vereint Retargeting, DSP und B2B-ABM in einer leistungsstarken Adtech-Plattform für effizientes digitales Marketing.
Die verfügbaren Informationen unterscheiden sich je nach Unternehmen und Quelle.
Profil-Datensatz aktualisiert:
Unternehmensdaten
- Offizieller Name
- NextRoll, Inc.
- Einheitentyp
- BUSINESS_UNIT
- Gegründet
- 2007
- Hauptsitz
- United States
- Unternehmensgröße
- 201–500
- Marktrolle
- AdTech Vendor
- Offizielle Website
- adroll.com
Was AdRoll macht
NextRoll runs a hybrid adtech and martech model. It provides proprietary software that lets businesses buy, manage, and measure digital advertising across multiple channels, while also offering ABM software for B2B pipeline generation and a managed service layer for customers that want execution support. Value is created by aggregating campaign workflows into one platform, improving targeting and bidding efficiency with machine learning and proprietary data, and extending wallet share through cross-sell between ecommerce advertising, ABM, and service-based support.
Einordnung und Abgrenzung
NextRoll, Inc. is the legal company behind the AdRoll brand; it is not a standalone consumer app or publisher. It is also not a foundational LLM provider, despite using AI-driven optimisation inside its advertising products.
Strategische Einordnung
KI-gestützte Einordnung aus der bestehenden Unternehmensrecherche; Interpretation und belegte Fakten sind zu unterscheiden.
NextRoll, Inc. is a private advertising and marketing technology company operating commercially as AdRoll. Its core products are a self-serve and managed demand-side advertising platform for ecommerce and performance marketers, and AdRoll ABM for B2B account-based marketing teams. The platform supports programmatic buying, retargeting, audience segmentation, attribution, account targeting, and campaign orchestration across web, mobile, social, video, and connected TV. The company generates revenue from advertiser media spend, software access tied to campaign usage and ABM workflows, and managed services delivered by in-house specialists. Its paying customers are businesses rather than consumers: ecommerce brands, agencies, performance marketing teams, B2B marketing teams, sales teams, and revenue operations teams seeking either self-serve activation or outsourced campaign management.
Geschäftsmodell und Monetarisierung
NextRoll monetises through three linked mechanisms. First, AdRoll captures revenue from programmatic advertising spend on a usage-based basis tied to campaign delivery and auction-priced media. Second, AdRoll ABM monetises software access and bundled platform capabilities for B2B account-based marketing and revenue operations use cases. Third, the company sells managed services tied to qualifying spend or contracted support, adding service fees for strategic planning, execution, and optimisation.
- Programmatic media spend through AdRoll DSP
- Pay-per-Use
- ABM platform contracts
- Software Subscription
- Managed campaign services
- Service Fee
- Add-on analytics, attribution and channel extensions
- Software Subscription
Produkte und Fähigkeiten
Für diese Ansicht liegen keine Produkte mit zugeordneten Quellen vor.
Produkte und Marktkategorien
Zuletzt erfasste Signale
Datumsangaben beziehen sich auf die Quellenveröffentlichung. Ältere Einträge sind historischer Kontext, kein Beleg für ein neues Ereignis.
AdRoll Pilots ChatGPT Ads for Multichannel Reach
Chat & Conversational UI / Conversational Ads · Erfasster Impact-Score: 3/5
AdRoll announced a pilot allowing a select group of AdRoll and AdRoll ABM customers to test advertising placements inside ChatGPT. The pilot aims to help SMB, mid-market and B2B advertisers evaluate how conversational-AI placements complement existing media strategies across the customer journey. Ads are designed to appear below ChatGPT responses when contextually appropriate and — according to OpenAI — do not influence model outputs; OpenAI also keeps conversations private and does not sell user data to advertisers. AdRoll will provide campaign support for participants and said the pilot builds on its multichannel investments, including connected TV, digital out-of-home, and Model Context Protocol (MCP) integrations that connect AdRoll with AI assistants and agentic workflows.
- AdRoll announced a pilot that enables a select group of AdRoll and AdRoll ABM customers to test advertising placements in ChatGPT.
- Ads in ChatGPT appear below the end of a response when contextually appropriate and do not influence ChatGPT's responses.
Unternehmensbeziehungen vertiefen
Fragen zu AdRoll
What is AdRoll?
AdRoll is the commercial brand of NextRoll, Inc., providing a DSP, retargeting tools, ABM software, and managed advertising services for business customers.
Who uses AdRoll?
Ecommerce brands, agencies, performance marketers, B2B marketing teams, sales teams, and revenue operations teams use the platform.
How does AdRoll make money?
It earns revenue from programmatic media spend, software subscriptions or platform access for ABM workflows, and managed service fees.
Quellen und Datenabdeckung
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