Madison Logic

Madison Logic operates a hybrid MarTech and AdTech model. It creates value by using proprietary intent and account-level data to help B2B marketers identify likely buyers, activate campaigns across multiple paid channels and measure pipeline impact in one workflow. Commercially, it monetises both software usage and media execution, making the platform more valuable as customers consolidate more targeting, activation and attribution within the same environment.

Madison Logic is a private US-based B2B marketing technology and advertising company focused on account-based marketing. Its core platform combines intent data, account prioritisation, campaign activation and measurement, allowing B2B marketing and revenue teams to identify in-market accounts, run cross-channel campaigns and link spend to pipeline and revenue outcomes.

The company makes money through a hybrid model that blends software access with managed or activated media spend. Customers typically buy platform access alongside paid programmes such as display, content syndication, connected TV, audio and LinkedIn activation, with pricing mechanisms including subscription fees, media commitments, CPM and CPL structures. Its direct buyers are enterprise B2B marketing, demand generation, operations and revenue teams rather than consumers.