Madison Logic
Madison Logic is a b2B ABM platform combining intent data, media activation and measurement.
Analyst Perspective
Madison Logic is a private US-based B2B marketing technology and advertising company focused on account-based marketing. Its core platform combines intent data, account prioritisation, campaign activation and measurement, allowing B2B marketing and revenue teams to identify in-market accounts, run cross-channel campaigns and link spend to pipeline and revenue outcomes. The company makes money through a hybrid model that blends software access with managed or activated media spend. Customers typically buy platform access alongside paid programmes such as display, content syndication, connected TV, audio and LinkedIn activation, with pricing mechanisms including subscription fees, media commitments, CPM and CPL structures. Its direct buyers are enterprise B2B marketing, demand generation, operations and revenue teams rather than consumers.
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Key insights about Madison Logic
Category Differentiation
Madison Logic is a B2B account-based marketing platform and advertising vendor, not a general consumer ad network or a pure publisher. It should be distinguished from broader ABM software rivals by its bundled media activation and pipeline measurement model.
Madison Logic: About
Madison Logic operates a hybrid MarTech and AdTech model. It creates value by using proprietary intent and account-level data to help B2B marketers identify likely buyers, activate campaigns across multiple paid channels and measure pipeline impact in one workflow. Commercially, it monetises both software usage and media execution, making the platform more valuable as customers consolidate more targeting, activation and attribution within the same environment.
How Madison Logic Works & Monetises
Business model analysis and core revenue streams
Madison Logic primarily uses a hybrid SaaS plus media-spend model. Platform access is bundled with campaign investment, while customers also pay usage-based advertising charges such as CPM for display and video and CPL-style pricing for content syndication and verified lead delivery. Enterprise programmes appear to be anchored by subscription or programme fees plus minimum media commitments, creating recurring revenue alongside variable campaign spend.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Madison Logic)
Madison Logic Launches Pipeline Insights to Help Marketers Engineer Faster, More Predictable Growth
Madison Logic has launched a new dashboard called Pipeline Insights aimed at helping marketers achieve faster and more predictable growth.
Read original sourceAttribution Doesn’t Measure Account Progression. That’s the Real ABM Problem.
This article discusses the limitations of traditional attribution models in measuring account progression within ABM strategies.
Read original sourceMadison Logic Launches New Dashboard to Help Marketers Engineer Faster, Predictable Growth
Madison Logic has launched a new dashboard designed to assist marketers in achieving faster and more predictable growth.
Read original sourceMadison Logic: Frequently Asked Questions
What is Madison Logic?
Madison Logic is a private B2B account-based marketing platform that combines intent data, campaign activation, content syndication and measurement.
Who uses Madison Logic?
It is used mainly by enterprise B2B marketing, demand generation, marketing operations and revenue operations teams.
How does Madison Logic make money?
It earns revenue from a mix of platform subscription fees, media programme commitments, advertising spend and lead-generation or content-syndication pricing.
Company Facts
- Founded
- 2005
- Headquarters
- 257 Park Ave S, New York, NY 10010
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- madisonlogic.com