Madison Logic
B2B ABM platform combining intent data, media activation and measurement.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Madison Logic, Inc.
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- 257 Park Ave S, New York, NY 10010
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- madisonlogic.com
What Madison Logic does
Madison Logic operates a hybrid MarTech and AdTech model. It creates value by using proprietary intent and account-level data to help B2B marketers identify likely buyers, activate campaigns across multiple paid channels and measure pipeline impact in one workflow. Commercially, it monetises both software usage and media execution, making the platform more valuable as customers consolidate more targeting, activation and attribution within the same environment.
Category differentiation
Madison Logic is a B2B account-based marketing platform and advertising vendor, not a general consumer ad network or a pure publisher. It should be distinguished from broader ABM software rivals by its bundled media activation and pipeline measurement model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Madison Logic is a private US-based B2B marketing technology and advertising company focused on account-based marketing. Its core platform combines intent data, account prioritisation, campaign activation and measurement, allowing B2B marketing and revenue teams to identify in-market accounts, run cross-channel campaigns and link spend to pipeline and revenue outcomes. The company makes money through a hybrid model that blends software access with managed or activated media spend. Customers typically buy platform access alongside paid programmes such as display, content syndication, connected TV, audio and LinkedIn activation, with pricing mechanisms including subscription fees, media commitments, CPM and CPL structures. Its direct buyers are enterprise B2B marketing, demand generation, operations and revenue teams rather than consumers.
Company news briefing
Briefing updated:
Madison Logic, a BC Partners portfolio company, is accelerating its strategy to reposition marketing as a revenue driver rather than a cost centre. Following the launch of its HubSpot Smart CRM integration for Pipeline Insights, recent Harris Poll data commissioned by the firm reveals that 48% of B2B marketers still lack certainty regarding purchasing drivers. By focusing on cross-channel visibility and real-time ROI, CEO Keith Turco aims to address the 84% of professionals now required to prove pipeline impact, formalising the platform's role in the industry’s performance-driven reset.
Business model & monetisation
Madison Logic primarily uses a hybrid SaaS plus media-spend model. Platform access is bundled with campaign investment, while customers also pay usage-based advertising charges such as CPM for display and video and CPL-style pricing for content syndication and verified lead delivery. Enterprise programmes appear to be anchored by subscription or programme fees plus minimum media commitments, creating recurring revenue alongside variable campaign spend.
- Platform subscription and programme access
- SaaS / software subscription
- Display, CTV, audio and social campaign activation
- Media spend margin and/or platform take-rate
- Content syndication and verified lead delivery
- CPL / programme-based media revenue
- Intent data and measurement capabilities
- Bundled within platform programmes
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Madison Logic, Inc.
IAB vendor record: 55
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Marketing Isn’t a Cost Center Anymore
Recorded impact score: 5/5
New news article from Fast Company added to Madison Logic's press page.
Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasing Decisions Today
Recorded impact score: 4/5
Madison Logic Survey with Harris Poll Reveals Nearly Half of B2B Marketers Admit They Are Guessing What Drives Purchasing Decisions Today
Madison Logic Announces HubSpot Smart CRM Integration for Pipeline Insights
Recorded impact score: 4/5
New: Connect HubSpot Smart CRM to unlock Pipeline Insights and understand what drives account progression.
Explore company relationships
Questions about Madison Logic
What is Madison Logic?
Madison Logic is a private B2B account-based marketing platform that combines intent data, campaign activation, content syndication and measurement.
Who uses Madison Logic?
It is used mainly by enterprise B2B marketing, demand generation, marketing operations and revenue operations teams.
How does Madison Logic make money?
It earns revenue from a mix of platform subscription fees, media programme commitments, advertising spend and lead-generation or content-syndication pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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