N.Rich
B2B ABM platform with DSP, intent data and attribution.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- N.Rich Technologies Oy
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- Kampinkuja 2, Helsinki FI-00100
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- nrich.io
What N.Rich does
N.Rich operates a B2B SaaS and adtech hybrid model. It provides a cloud platform for account selection, intent scoring, campaign activation and attribution, then monetises both the software layer and the advertising execution layer. The value proposition is operational consolidation: customers can build target account lists from CRM data, activate programmatic ABM campaigns through the built-in DSP, and measure contribution to pipeline inside one platform.
Category differentiation
N.Rich is a B2B account-based marketing and advertising platform, not a general consumer ad network or a pure sales intelligence database. It is also not a foundational AI model provider; its core function is ABM execution, targeting and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
N.Rich is a Finnish B2B software company that sells an account-based marketing platform combining programmatic advertising, intent data, ICP building, CRM-connected workflows and attribution. Its product stack is centred on a proprietary B2B-focused DSP used to activate campaigns against named accounts across web, social and in-app environments, with measurement tied back to pipeline and revenue outcomes. The company makes money from platform access and performance-linked media activation. Its buyers are B2B marketing, demand generation, revenue operations and agency teams that want to plan, launch and measure account-based campaigns in a single system rather than stitching together separate DSP, data and analytics tools.
Company news briefing
Briefing updated:
N.Rich has introduced the GTM Leader Dashboard to enhance alignment between marketing and sales teams by tracking prioritised accounts. Alongside this product update, the company published its Challenger GTM Study 2026, analysing how B2B brands execute competitive go-to-market strategies. These developments support N.Rich’s international expansion; the European ABM platform now operates across 23 countries and is actively scaling its footprint in the US and APAC markets.
Business model & monetisation
N.Rich monetises through SaaS subscription fees for access to its ABM platform, data and analytics capabilities, plus media-related charges linked to campaign activation through its proprietary DSP. Its distinctive commercial mechanism is a cost-per-engagement model, where customers pay for meaningful engagement from target accounts rather than standard impression-based pricing.
- Platform subscriptions
- SaaS access to ABM, data and attribution modules
- Advertising activation fees
- Media-linked spend through proprietary DSP
- Performance-based engagement pricing
- Cost-per-engagement campaign charging
- Data and analytics value-add
- Intent data and attribution packaged within platform contracts
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
N.Rich Technologies Inc.
IAB vendor record: 20
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
N.Rich rebrands GTM OS to N.Rich AI and announces GTM Secret Brunch x SaaS Summit Benelux
Recorded impact score: 3.5/5
N.Rich has renamed its GTM OS platform to N.Rich AI, updated its product page URL, and added a new offline event 'GTM Secret Brunch x SaaS Summit Benelux' scheduled for Sep 23 in Amsterdam.
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Questions about N.Rich
What is N.Rich?
N.Rich is a B2B account-based marketing platform that combines a proprietary DSP, intent data, ICP building and attribution.
Who uses N.Rich?
It is used by B2B marketing, demand generation, revenue operations, sales operations and agency teams running account-based campaigns.
How does N.Rich make money?
It makes money through SaaS subscriptions and campaign activation fees, including a cost-per-engagement pricing model tied to advertising outcomes.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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