Observed Signal · Oct 8, 2026 · Market Signal · Source: N.Rich · Impact: 3/5
N.Rich x Global ABM Conference London
N.Rich is inviting a select group of B2B marketing and GTM leaders to join them at the Global ABM Conference London with a complimentary conference pass. The event is scheduled for November 4, 2026, in London.
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B2B Marketing Launches AI-Powered ABM Training
B2B Marketing announced a four-week virtual AI-Powered ABM training course for B2B marketers, running on October 6, 13, 20 and 27, 2026 (9–11am EST). The program, delivered via Zoom, is led by Orla Murphy (Founder, mavenB2B) and Jake Bird (Founder, JI Marketing) and aims to move marketers from basic prompting to structured, personalized account-based marketing using AI. Course modules cover strategic foundations and ICPs, structured prompting for account intelligence, mapping buying groups and value-prop fit, and creating personalized content across stakeholders and channels. Participants receive a tested methodology, a reusable prompt library, and an intelligence pack for a top account. The announcement notes an industry skills gap (about half of B2B marketers see a gap; 70% receive no formal training) and includes a 10% discount code (AIABM10).
N.Rich rebrands GTM OS to N.Rich AI and announces GTM Secret Brunch x SaaS Summit Benelux
N.Rich has renamed its GTM OS platform to N.Rich AI, updated its product page URL, and added a new offline event 'GTM Secret Brunch x SaaS Summit Benelux' scheduled for Sep 23 in Amsterdam.
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