Observed Signal · May 11, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
B2B Marketing Launches AI-Powered ABM Training
B2B Marketing announced a four-week virtual AI-Powered ABM training course for B2B marketers, running on October 6, 13, 20 and 27, 2026 (9–11am EST). The program, delivered via Zoom, is led by Orla Murphy (Founder, mavenB2B) and Jake Bird (Founder, JI Marketing) and aims to move marketers from basic prompting to structured, personalized account-based marketing using AI. Course modules cover strategic foundations and ICPs, structured prompting for account intelligence, mapping buying groups and value-prop fit, and creating personalized content across stakeholders and channels. Participants receive a tested methodology, a reusable prompt library, and an intelligence pack for a top account. The announcement notes an industry skills gap (about half of B2B marketers see a gap; 70% receive no formal training) and includes a 10% discount code (AIABM10).
Practical industry training that addresses B2B marketers' AI skills gap and promotes better use of generative AI for ABM, but it is a vendor course with limited systemic impact on the wider AdTech ecosystem.
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Key Takeaways & Evidence Grounding
- B2B Marketing announced a four-week virtual AI-Powered ABM training course.
- Course dates: October 6, 13, 20 and 27, 2026; sessions run 9am–11am EST and are delivered via Zoom.
- Course leaders: Orla Murphy (Founder, mavenB2B) and Jake Bird (Founder, JI Marketing).
- Participants receive a tested methodology, a reusable prompt library, and an intelligence pack for their top account.
- Promotional discount: 10% off with code AIABM10.
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