Zoom
Cloud communications and collaboration software for organisations and teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Zoom Video Communications, Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Company size
- >5,000
- Market role
- B2B SaaS Provider
- Ticker
- ZM
- Official website
- zoom.com
What Zoom does
Zoom creates value by providing a unified cloud workplace stack that replaces or consolidates separate tools for meetings, messaging, calling, scheduling, collaboration, events, and customer interactions. Revenue is generated mainly from recurring software subscriptions, with pricing tied to users, rooms, agents, capacity, and feature tiers; it also extends the platform through APIs and SDKs that deepen integration and enterprise stickiness.
Category differentiation
This is the public collaboration software company, not a camera zoom feature or a single standalone video app. It competes across workplace communications, rather than being only a video conferencing utility.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Zoom is a public cloud software company focused on workplace communications and collaboration. Its core business started with video meetings and has expanded into team chat, cloud phone, email and calendar, scheduling, docs, whiteboarding, meeting room software, contact centre, webinars and events, employee engagement, conversation intelligence, and developer APIs. The company primarily sells subscription software to businesses, enterprises, teams, and professionals, while also serving educators and some individual users through freemium and paid plans.
Company news briefing
Briefing updated:
Following its acquisition of Common Room, Zoom has reported its financial results for the second quarter of fiscal year 2027 alongside governance changes in its Board of Directors, appointing Jeff Epstein as a Class I director. These developments occur amidst ongoing regulatory scrutiny regarding data governance and default opt-out settings for AI model training across enterprise platforms.
Business model & monetisation
Zoom primarily monetises through recurring SaaS subscriptions with tiered packaging across its workplace suite. Pricing varies by seat, room, agent, usage, geography, capacity, and advanced features, with paid add-ons for webinars, large meetings, and AI-related features. It also uses freemium acquisition via Zoom Basic, enterprise custom contracts and bundled workplace packages, and likely some API- or usage-linked monetisation for developer products.
- Workplace collaboration subscriptions
- Per-user SaaS subscriptions for meetings, chat, docs, scheduler, whiteboard, and related tools
- Cloud telephony subscriptions
- Per-user subscription plus calling plan and geography-based pricing
- Contact centre software
- Per-agent SaaS pricing
- Events, webinars, and capacity add-ons
- Add-on subscription and feature-based pricing
- Developer platform and freemium monetisation
- API/SDK monetisation and limited ad-supported free usage
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Calendly
B2B scheduling automation software for meetings and workflow coordination.
- Cisco Webex
Enterprise collaboration, calling and customer experience software from Cisco.
- GoTo
Cloud communications and remote IT management software provider.
- Atlassian
Enterprise software for collaboration, workflows and team productivity.
- Crestron
Enterprise workplace automation and AV management platform provider.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Zoom's Marketing Rebuild: Beyond Pandemic Fame
Marketing Strategy · Recorded impact score: 2/5
At AdExchanger's Programmatic IO, Zoom's VP of brand and content, Josh Reed, discussed the company's marketing overhaul. Despite 99% unaided brand awareness, Zoom is pigeonholed as a video call app. Reed highlighted the 'iceberg' problem: being known for one thing while other products like contact center, events platform, VoIP, and AI tools remain invisible. Under CMO Kim Storin, Zoom consolidated marketing functions, expanded into linear TV, creator partnerships, and affiliate marketing. They launched the Solopreneur 50 program and are experimenting with commission-based creator models. Measurement is shifting from last-touch to multi-touch attribution using Snowflake as a data spine. Zoom is also adapting to the 'dark funnel', where B2B research starts in LLMs and AI chatbots, requiring a new approach to meet buyers where they are.
- Zoom has 99% unaided brand awareness, but is mostly known for video calling.
- Josh Reed, VP of brand and content, spoke at AdExchanger's Programmatic IO in NYC on the marketing challenge.
Zoom Partners with Colin Jost for B2B Comedy Campaign
Brand Marketing · Recorded impact score: 2/5
At ADWEEK's Brandweek conference, Zoom's head of brand and activation Whitney Magnuson revealed the company's strategy to leverage comedy to expand its brand beyond video conferencing. Zoom partnered with SNL alum Colin Jost and his production studio No Notes, first collaborating on the 'Zoom Ahead' campaign in December. Their newest spot, in which Zoom comedically plots its own destruction, sparked internal debate before airing. Magnuson emphasized that Zoom's high brand awareness is narrowly tied to video calls, despite the company's expansion into contact center software, AI tools, and sales products. The campaign aims to make the brand 'iconic' by capitalizing on its cultural status as a verb and its frequent appearances in movies and TV shows. Jost noted that No Notes, which grew from his SNL parody writing, allows him to pitch brand ideas directly to companies, bypassing traditional agencies.
- Zoom partnered with Colin Jost's production studio No Notes for its 'Zoom Ahead' campaign in December.
- Zoom's head of brand Whitney Magnuson spoke at ADWEEK's Brandweek conference about the comedy strategy.
Kate McKinnon Plays Evil CEO in Zoom Sequel Campaign
Brand Marketing · Recorded impact score: 2/5
Zoom has unveiled the sequel to its 'Zoom Ahead' brand campaign, titled 'Zoom Got it Done', featuring SNL alum Kate McKinnon as an evil CEO who plots to destroy the platform. The ad continues the narrative of the first commercial, which starred Bowen Yang and was created by Colin Jost's No Notes Productions. The campaign aims to reposition Zoom as an AI-enterprise platform beyond video calling, showcasing features like AI agents and automated note-taking. It runs across TV, CTV, OOH, digital, and social during the NFL season. The campaign is the first major push under CMO Kim Storin, who credits humor for breaking through and contributing to a 4.9% year-over-year Q2 revenue boost.
- Zoom launched sequel campaign 'Zoom Got it Done' with Kate McKinnon as an evil CEO.
- The campaign follows 'Zoom Ahead', which debuted in December with Bowen Yang.
Colin Jost Honored as Brand Genius for No Notes Productions
Agency · Recorded impact score: 1/5
ADWEEK has named Colin Jost, longtime Saturday Night Live writer and Weekend Update co-anchor, to its 2026 Brand Genius class. Jost co-founded No Notes Productions, a creative agency that has produced high-profile campaigns for T-Mobile, Blue Moon, and Zoom. Zoom recently tapped No Notes for a Super Bowl campaign. Jost joked to ADWEEK that he would have been happy simply being called a 'non-idiot.' The recognition spotlights the rising role of celebrity-founded agencies in brand marketing.
- Colin Jost was named to ADWEEK's 2026 Brand Genius class.
- Jost runs the No Notes Productions agency.
8-K Financial Filing Analysis for Zoom (2026-09-02)
financials · Recorded impact score: 3.1/5
Zoom Communications, Inc. has announced governance changes within its Board of Directors. Effective August 31, 2026, Jeff Epstein, Operating Partner at Bessemer Venture Partners and former Executive Vice President and Chief Financial Officer of Oracle Inc., was appointed as a Class I director with a term expiring at the 2029 annual meeting of stockholders. Mr. Epstein was also appointed to the Board's Audit Committee and will receive standard non-employee director compensation, including an initial grant of restricted stock units (RSUs) with a target value of $213,219. In tandem, director Jonathan Chadwick notified the company on September 1, 2026, of his resignation from the Board, effective November 19, 2026, with no operational or policy disagreements cited.
- Jeff Epstein (former Oracle CFO and current Operating Partner at Bessemer Venture Partners) was appointed as a Class I director and Audit Committee member through the 2029 annual meeting, receiving an initial RSU grant valued at $213,219.
- Jonathan Chadwick submitted his resignation from the Board of Directors on September 1, 2026, effective November 19, 2026, with no stated disagreements regarding company operations or policies.
Explore company relationships
Questions about Zoom
What is Zoom?
Zoom is a cloud software company offering meetings, chat, phone, collaboration, events, contact centre, and related workplace tools.
Who uses Zoom?
Businesses, enterprises, teams, IT departments, customer service teams, sales teams, HR teams, developers, educators, and some individual users use Zoom products.
How does Zoom make money?
Zoom makes money mainly through recurring SaaS subscriptions, add-on features, enterprise contracts, per-user and per-agent pricing, and some developer platform monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
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