Miro
Visual collaboration SaaS for enterprise teamwork and planning.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RealtimeBoard, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Market role
- B2B SaaS Provider
- Official website
- miro.com
What Miro does
Miro operates a multi-product B2B SaaS model centred on a cloud-hosted collaboration workspace. It creates value by becoming the shared visual layer across product development, design, planning and innovation workflows, then deepens account value through AI features, security controls, enterprise integrations and implementation services. The business compounds through seat expansion within teams, cross-functional adoption across departments, and greater embedding into enterprise systems via APIs and partner integrations.
Category differentiation
Miro is a B2B visual collaboration and workflow SaaS platform, not a media company or advertising technology vendor. It competes with collaboration, whiteboarding and workflow software rather than consumer social platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
RealtimeBoard, Inc., trading as Miro, is a private B2B SaaS company that provides a visual collaboration workspace for product, design, engineering and broader cross-functional business teams. Its core platform combines an infinite online canvas with documents, diagrams, tables, slides, templates, integrations and embedded AI workflows. The company also offers a developer platform for extensions and integrations, enterprise security and governance capabilities, and professional services for implementation and adoption. Miro generates most of its revenue through recurring software subscriptions, primarily sold on a per-seat basis across self-serve and enterprise plans. Additional revenue comes from enterprise contracts with advanced security and administration features, plus services tied to rollout and adoption. Its customers are businesses rather than consumers, with particular relevance for large organisations standardising collaborative planning, design and innovation workflows.
Company news briefing
Briefing updated:
Italian software group Bending Spoons is proceeding with its definitive agreement to acquire whiteboard collaboration platform Miro for an enterprise value of $1.355 billion (€1.7 billion), with the all-cash transaction expected to close in Q4 2026. Meanwhile, Miro continues to advance its product capabilities, highlighting its agentic canvas which integrates multi-tool context via Sidekicks and Flows, alongside newly signaled Model Context Protocol (MCP) server support on platforms like n8n.
Business model & monetisation
Miro monetises through subscription SaaS pricing, primarily on a per-user seat basis. It uses a freemium-to-paid conversion model, with upgraded tiers unlocking advanced collaboration features, AI capabilities, enterprise security, governance and administration. Enterprise contracts are sold with custom commercial terms based on scale and requirements, and the company also earns service revenue from implementation, onboarding, training and adoption support.
- Core collaboration platform subscriptions
- Per-seat SaaS subscription
- Enterprise plan contracts
- Custom enterprise SaaS agreements
- AI-enhanced product capabilities
- Included in premium subscription tiers
- Professional services
- Service fee
- Developer and integration ecosystem value
- Indirect subscription expansion
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Founders Dispatch: Bending Spoons' Bargain Acquisitions and Scale-Up Europe Fund
M&A · Recorded impact score: 4/5
In the second episode of the podcast 'Founders Dispatch', Stefan Köppl of Samira Advisors and Jakob Steinschaden discuss Italy's Bending Spoons, a tech giant with a $24 billion valuation, and its aggressive acquisition strategy in Europe. The company has bought Miro for $1.8 billion (90% below peak) and Airtable for $1.3 billion (80% discount), following a playbook of mass layoffs and cash flow optimization. The episode also covers the Scale-Up Europe Fund, a €5 billion EU fund managed by EQT, which has rapidly made five investments, including in IceEye, Lovable, and a €3 billion round in Mistral AI. Mistral's challenges with profitability and a 'neo-cloud' strategy are highlighted. The discussion touches on Europe's sovereignty dilemma, noting Samsung's investment in Mistral and the broader question of technological independence.
- Bending Spoons has a $24 billion market valuation.
- Miro was acquired for $1.8 billion, 90% below its peak valuation.
European Tech Funding Roundup: Mistral €3B, Miro Acquisition
Funding · Recorded impact score: 2/5
This article is a weekly roundup from Tech.eu, summarizing over 70 European tech funding deals exceeding €3.9 billion, along with exits and M&A transactions. Key highlights include Mistral's €3B Series D funding round for sovereign AI, The Exploration Company's $450M Series C for reusable space transport, and Bending Spoons' definitive agreement to acquire Miro for €1.7 billion. The roundup also covers investor movements like Claret Capital Partners' €575M growth debt fund and Molten Ventures' £175M growth fund, as well as commentary on EU Inc reform and an early-stage funding crisis in Europe.
- Mistral secured a €3B Series D funding round.
- The Exploration Company raised $450M in a Series C round.
Bending Spoons to Acquire Miro for $1.4 Billion
M&A · Recorded impact score: 4/5
Italian software group Bending Spoons has signed a definitive agreement to acquire whiteboard collaboration platform Miro in an all-cash transaction with an enterprise value of $1.355 billion (€1.7 billion), implying an equity value of approximately $1.79 billion including Miro's net cash. Some existing Miro shareholders have agreed to reinvest $295 million of their proceeds into newly issued Bending Spoons shares. The deal values Miro at less than 8% of its $17.5 billion valuation from a 2022 funding round. Bending Spoons plans to invest in Miro's performance and functionality, continuing its strategy of acquiring and streamlining software companies, with over 50 acquisitions including Eventbrite, Vimeo, and Airtable. Miro has an ARR of about $600 million, with nearly 90% from business and enterprise customers, serving over 250,000 organizations and nearly 4 million paying users. The transaction, pending regulatory approvals, is expected to close in Q4 2026, supporting Bending Spoons' expansion ahead of a potential Nasdaq IPO.
- Bending Spoons acquires Miro for $1.355 billion (€1.7 billion) enterprise value, with equity value of $1.79 billion including net cash; some shareholders reinvest $295 million into Bending Spoons.
- Miro was valued at $17.5 billion in a 2022 funding round, making this deal less than 8% of that valuation.
Who Controls the Canvas When AI Starts Acting?
AI / Agentic Design · Recorded impact score: 2/5
This essay by Aurélie Radom examines how agentic interfaces are shifting designers' role from controlling interactions to designing agency, orchestration and attention. It discusses Miro's agentic canvas, which brings context from tools like Slack, GitHub, Amplitude and Granola into a shared space and uses Sidekicks and Flows, and Figma's design agent and Figma Make, which work directly on the canvas and open it to third-party agents via skills. The article also highlights Google DeepMind's agentic video understanding in Gemini, which lets the model decide which parts of a video to inspect. The author argues that designers now design a 'policy layer'—rules, constraints, permissions, and handoff moments—that determines what an AI system can do autonomously and what should be surfaced for human judgment. Human attention becomes a scarce resource, and the designer's job is deciding what an agent should surface and when control should return to a person.
- Miro's agentic canvas integrates context from Slack, GitHub, Amplitude, and Granola and uses Sidekicks and Flows to create documents, diagrams, prototypes, and workflows.
- Figma launched a design agent that works directly on the canvas, introduced Figma Make, and opened its canvas to third-party agents via skills.
Explore company relationships
Questions about Miro
What is Miro?
Miro is a B2B visual collaboration SaaS platform that provides an online workspace for whiteboarding, planning, design and cross-functional teamwork.
Who uses Miro?
Product, design, engineering, research and enterprise business teams use Miro, along with IT and developer teams extending it through integrations and APIs.
How does Miro make money?
Miro makes money mainly from recurring per-seat software subscriptions, supplemented by enterprise contracts and professional services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
25 publicly documented primary sources and citations linked across the market graph.
Continue your research on Miro
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.