Virtual Office & Project Management · B2B SaaS Provider
Miro
Visual collaboration SaaS for enterprise teamwork and planning.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- RealtimeBoard, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Market cluster / sector
- Virtual Office & Project Management
- Market role
- B2B SaaS Provider
- Official website
- miro.com
What Miro does
Miro operates a multi-product B2B SaaS model centred on a cloud-hosted collaboration workspace. It creates value by becoming the shared visual layer across product development, design, planning and innovation workflows, then deepens account value through AI features, security controls, enterprise integrations and implementation services. The business compounds through seat expansion within teams, cross-functional adoption across departments, and greater embedding into enterprise systems via APIs and partner integrations.
Category differentiation
Miro is a B2B visual collaboration and workflow SaaS platform, not a media company or advertising technology vendor. It competes with collaboration, whiteboarding and workflow software rather than consumer social platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
RealtimeBoard, Inc., trading as Miro, is a private B2B SaaS company that provides a visual collaboration workspace for product, design, engineering and broader cross-functional business teams. Its core platform combines an infinite online canvas with documents, diagrams, tables, slides, templates, integrations and embedded AI workflows. The company also offers a developer platform for extensions and integrations, enterprise security and governance capabilities, and professional services for implementation and adoption. Miro generates most of its revenue through recurring software subscriptions, primarily sold on a per-seat basis across self-serve and enterprise plans. Additional revenue comes from enterprise contracts with advanced security and administration features, plus services tied to rollout and adoption. Its customers are businesses rather than consumers, with particular relevance for large organisations standardising collaborative planning, design and innovation workflows.
Company news briefing
Briefing updated:
Italian software group Bending Spoons has signed a definitive agreement to acquire whiteboard collaboration platform Miro in an all-cash transaction with an enterprise value of $1.355 billion (€1.7 billion), pending a Q4 2026 close. Meanwhile, Miro's Model Context Protocol (MCP) server integration has surpassed 16 million calls since its launch, reflecting significant adoption across product, design, and engineering roles interacting with AI agents.
Business model & monetisation
Miro monetises through subscription SaaS pricing, primarily on a per-user seat basis. It uses a freemium-to-paid conversion model, with upgraded tiers unlocking advanced collaboration features, AI capabilities, enterprise security, governance and administration. Enterprise contracts are sold with custom commercial terms based on scale and requirements, and the company also earns service revenue from implementation, onboarding, training and adoption support.
- Core collaboration platform subscriptions
- Per-seat SaaS subscription
- Enterprise plan contracts
- Custom enterprise SaaS agreements
- AI-enhanced product capabilities
- Included in premium subscription tiers
- Professional services
- Service fee
- Developer and integration ecosystem value
- Indirect subscription expansion
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Visual collaboration SaaS for enterprise teamwork and facilitation.
Enterprise digital whiteboard for structured collaborative workflows.
Enterprise work management software with subscription and add-on revenue.
Visual collaboration SaaS with contextual AI for team workflows.
Collaborative visual workspace for product teams.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Miro MCP Server Surpasses 16 Million Calls
AI Collaboration · Recorded impact score: 2/5
Miro, the collaboration platform, announced that its Model Context Protocol (MCP) server has surpassed 16 million calls since its launch in February 2026, with usage more than doubling since May. In September alone, calls are on track to reach 6 million. The integration allows AI tools like Claude Desktop, Claude Code, and ChatGPT to interact with Miro canvases, enabling teams to visualize and edit AI outputs collaboratively. Notably, adoption has expanded beyond developers, with product, design, marketing, operations, and project management roles now outnumbering engineers. Miro positions itself as the collaboration layer for AI agents, facilitating seamless input and output between AI and the canvas.
- Miro's MCP server has generated over 16 million calls since its launch in February 2026.
- Usage more than doubled since May, with September on track to reach 6 million calls.
Digital decay: 25% of decade's web pages vanish
Infrastructure · Recorded impact score: 2/5
A recent analysis reveals that a quarter of web pages from the last decade have disappeared, with many vanishing from sites that are still active. This 'digital decay' is highlighted by the shutdown of design tool InVision in December 2024, which deleted all user-created prototypes and boards. The closure underscored a trend of SaaS tools shutting down and leaving users without a way to export their work in bulk, leading to the loss of portfolios and case studies. Miro, the whiteboard company, acquired InVision's Freehand product but not the associated user data. This has raised concerns about the lack of archiving mechanisms for digital content and the preservation of professional work. The article emphasizes that as more tools shut down, the web's content continues to erode, calling for better awareness and possibly new standards or services to archive and preserve online work.
- A quarter of the past decade's web pages have vanished.
- InVision shut down on New Year's Eve 2024, deleting user prototypes.
Founders Dispatch: Bending Spoons' Bargain Acquisitions and Scale-Up Europe Fund
M&A · Recorded impact score: 4/5
In the second episode of the podcast 'Founders Dispatch', Stefan Köppl of Samira Advisors and Jakob Steinschaden discuss Italy's Bending Spoons, a tech giant with a $24 billion valuation, and its aggressive acquisition strategy in Europe. The company has bought Miro for $1.8 billion (90% below peak) and Airtable for $1.3 billion (80% discount), following a playbook of mass layoffs and cash flow optimization. The episode also covers the Scale-Up Europe Fund, a €5 billion EU fund managed by EQT, which has rapidly made five investments, including in IceEye, Lovable, and a €3 billion round in Mistral AI. Mistral's challenges with profitability and a 'neo-cloud' strategy are highlighted. The discussion touches on Europe's sovereignty dilemma, noting Samsung's investment in Mistral and the broader question of technological independence.
- Bending Spoons has a $24 billion market valuation.
- Miro was acquired for $1.8 billion, 90% below its peak valuation.
European Tech Funding Roundup: Mistral €3B, Miro Acquisition
Funding · Recorded impact score: 2/5
This article is a weekly roundup from Tech.eu, summarizing over 70 European tech funding deals exceeding €3.9 billion, along with exits and M&A transactions. Key highlights include Mistral's €3B Series D funding round for sovereign AI, The Exploration Company's $450M Series C for reusable space transport, and Bending Spoons' definitive agreement to acquire Miro for €1.7 billion. The roundup also covers investor movements like Claret Capital Partners' €575M growth debt fund and Molten Ventures' £175M growth fund, as well as commentary on EU Inc reform and an early-stage funding crisis in Europe.
- Mistral secured a €3B Series D funding round.
- The Exploration Company raised $450M in a Series C round.
Bending Spoons to Acquire Miro for $1.4 Billion
M&A · Recorded impact score: 4/5
Italian software group Bending Spoons has signed a definitive agreement to acquire whiteboard collaboration platform Miro in an all-cash transaction with an enterprise value of $1.355 billion (€1.7 billion), implying an equity value of approximately $1.79 billion including Miro's net cash. Some existing Miro shareholders have agreed to reinvest $295 million of their proceeds into newly issued Bending Spoons shares. The deal values Miro at less than 8% of its $17.5 billion valuation from a 2022 funding round. Bending Spoons plans to invest in Miro's performance and functionality, continuing its strategy of acquiring and streamlining software companies, with over 50 acquisitions including Eventbrite, Vimeo, and Airtable. Miro has an ARR of about $600 million, with nearly 90% from business and enterprise customers, serving over 250,000 organizations and nearly 4 million paying users. The transaction, pending regulatory approvals, is expected to close in Q4 2026, supporting Bending Spoons' expansion ahead of a potential Nasdaq IPO.
- Bending Spoons acquires Miro for $1.355 billion (€1.7 billion) enterprise value, with equity value of $1.79 billion including net cash; some shareholders reinvest $295 million into Bending Spoons.
- Miro was valued at $17.5 billion in a 2022 funding round, making this deal less than 8% of that valuation.
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Questions about Miro
What is Miro?
Miro is a B2B visual collaboration SaaS platform that provides an online workspace for whiteboarding, planning, design and cross-functional teamwork.
Who uses Miro?
Product, design, engineering, research and enterprise business teams use Miro, along with IT and developer teams extending it through integrations and APIs.
How does Miro make money?
Miro makes money mainly from recurring per-seat software subscriptions, supplemented by enterprise contracts and professional services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
25 publicly documented primary sources and citations linked across the market graph.
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