Wrike
Enterprise work management software with subscription and add-on revenue.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Wrike, Inc.
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- United States
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Official website
- wrike.com
What Wrike does
Wrike operates a B2B SaaS model centred on work management software sold to organisations on recurring subscriptions. The company creates value by centralising project planning, workflow execution, collaboration, reporting, and automation in one platform, then increasing customer spend through premium modules, security features, AI capabilities, integration products, onboarding services, and support packages.
Category differentiation
Wrike is a B2B work management and project management software vendor, not an advertising, marketing, or media platform. It should be distinguished from simpler task apps by its enterprise workflow configuration, integrations, analytics, and paid services model.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Wrike is a private B2B software company that sells a cloud-based work management and project management platform to mid-market and enterprise organisations. Its core product helps teams plan, execute, and monitor work through shared workflows, dashboards, automation, collaboration tools, reporting, and resource planning. The platform is aimed at cross-functional business use cases spanning project managers, PMOs, IT, marketing, operations, product, and other knowledge-work teams. Wrike makes money primarily through per-user SaaS subscriptions, with higher tiers unlocking more advanced functionality and enterprise capabilities. It also expands account value through paid add-ons such as AI features, integration tooling, whiteboarding, analytics, data enrichment, security controls, professional services, and premium support. The supplied financial evidence shows a history of investment and acquisition activity involving Vista Equity Partners, Citrix, and the broader Cloud Software Group structure.
Company news briefing
Briefing updated:
Wrike is advancing its agentic capabilities to align with parent Vista Equity Partners’ strategic pivot towards ‘agentic enterprise AI’ and autonomous software. Building on its no-code Conversational AI Agent Builder, Wrike reported a tripling of enterprise AI adoption and a 16-fold increase in Model Context Protocol (MCP) server connections since early 2026. These updates, alongside the Strategic Portfolio Management solution launched with Shibumi, facilitate the orchestration of AI-ready workflows across the Anthropic, Google, and OpenAI ecosystems, reinforcing Vista’s broader transition toward autonomous enterprise computing.
Business model & monetisation
Wrike monetises through recurring per-user SaaS subscriptions, typically billed annually, using tiered packaging from free and team plans to custom enterprise tiers. It supplements this core subscription revenue with paid add-ons including Wrike AI action packs, Integrate, Whiteboard, Datahub, and Lock. Additional monetisation comes from professional services for implementation and configuration, plus premium support packages with enhanced service levels.
- Core work management subscriptions
- Per-user SaaS subscription
- Enterprise tier upgrades
- Tiered subscription packaging
- AI add-ons and action packs
- Usage-limited premium add-on
- Integration, whiteboard, data, and security add-ons
- Premium feature add-ons
- Professional services and premium support
- Service fee and support package
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Scrums.com
Platform for orchestrating engineering teams, AI agents and delivery.
- Appfire
Enterprise workflow apps and migration tools for Atlassian ecosystems.
- Atlassian
Enterprise software for collaboration, workflows and team productivity.
- BigTime
Professional services automation software for project, billing, and resource management.
- Smartsheet
Enterprise work management and workflow automation software for organisations.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Wrike Announces Winners of Third Annual Elite 100 Awards
Recorded impact score: 3.5/5
Wrike announces winners of its third annual Elite 100 Awards, recognizing top customers and partners.
Wrike launches Strategic Portfolio Management (SPM)
Productivity & Collaboration SaaS · Recorded impact score: 3/5
Wrike announced the launch of a Strategic Portfolio Management (SPM) solution, delivered in partnership with Shibumi, to connect high-level strategic planning with real-time operational execution. The offering—marketed as Wrike SPM—aims to give executives live visibility from boardroom decisions to ground-level delivery, reduce manual PMO reconciliation, and enable outcome-driven portfolio management. Key capabilities highlighted include connected planning, dynamic scenario modeling, and automated value realization. Wrike CPO Alexey Korotich and Shibumi CEO Bob Nahmias are quoted on the solution’s ability to close the gap between strategy and execution. The announcement (Business Wire via MarTech Series) notes strong early interest from enterprise customers and was published July 15, 2026.
- Wrike announced the launch of its Strategic Portfolio Management (SPM) solution.
- Wrike SPM is described as being powered by Shibumi.
Wrike agents: No-code AI for supercharged productivity
Recorded impact score: 4/5
Discover Wrike agents — build, deploy, and manage out-of-the-box and custom AI agents in minutes.
Wrike Launches Conversational AI Agent Builder
Conversational AI & Chatbots · Recorded impact score: 3/5
Wrike announced the launch of a no-code Conversational AI Agent Builder and a set of platform updates to expand agent capabilities and ecosystem integrations. The agent builder enables users to create end-to-end automations in natural language without engineering skills. Wrike reports enterprise adoption of its AI has tripled year-over-year since June 2025, with customers executing over 5.5 million AI agent actions and claiming a 93% reduction in process time. Platform enhancements include ordered, context-aware agent actions, smart importance automation, expanded Model Context Protocol (MCP) server connections (16x growth since January 2026), and availability of Wrike MCP servers in the Anthropic, Google, and OpenAI marketplaces. Administrative controls, AI usage dashboards, and features to reduce configuration sprawl were also introduced.
- Wrike launched a no-code Conversational AI Agent Builder to let users build and deploy custom automations using natural language.
- Enterprise adoption of Wrike AI has tripled year-over-year since June 2025, with users executing more than 5.5 million AI agent actions.
Explore company relationships
Questions about Wrike
What is Wrike?
Wrike is a cloud-based B2B work management and project management platform used to plan, execute, automate, and report on team workflows.
Who uses Wrike?
Wrike is used by mid-market and enterprise organisations, including project managers, PMOs, IT teams, marketing teams, operations teams, product teams, and administrators.
How does Wrike make money?
Wrike earns revenue from per-user SaaS subscriptions, enterprise tier upgrades, paid add-ons such as AI and integrations, plus professional services and premium support.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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