Observed Signal · Sep 10, 2026 · Market Signal · Source: Wrike · Impact: 3.5/5
Wrike Announces Winners of Third Annual Elite 100 Awards
Wrike announces winners of its third annual Elite 100 Awards, recognizing top customers and partners.
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TrewUp Wins 2026 Inc. Power Partner Award
TrewUp, a trade spend intelligence platform for CPG brands, has been named a 2026 Inc. Power Partner Awards winner for the second consecutive year. The award honors B2B companies that provide essential services to entrepreneurs and businesses. TrewUp was recognized for its ability to give CPG brands clear visibility into trade spend across distributors like KeHE and UNFI and retailers like Kroger, without complex systems or manual spreadsheets. The platform transforms messy deductions and distributor shipment files into retailer-specific insights. Since launching in 2022, TrewUp has processed over $1 billion in trade spend. The company is expanding into trade promotion planning with TrewPlanning. Customers include Hain Celestial, Twinings, JFC International, and Javvy Coffee, which recovered over $165K in deductions and saves 12 hours weekly. TrewUp's CEO Kyle Barnholt emphasized the importance of the recognition and the company's mission to help brands validate promotional ROI.
5W Named to Inc.'s Power Partner Awards
5W, an independently owned PR, creative, and GEO agency, announced its inclusion in Inc.'s 2026 Power Partner Awards, which honor B2B service providers that help businesses grow. The recognition highlights 5W's role in building brand visibility, strengthening reputation, and driving growth through integrated public relations, digital marketing, social media, influencer marketing, and AI visibility services. CEO Matt Caiola emphasized the evolving landscape and the importance of trusted partnerships. 5W has offices in New York, Tampa, and Miami and serves clients including Novo, eltaMD, Samsung, and Boston Beer. The award adds to recent honors, including being named a Top 100 PR Firm by The PR Net and Caiola's inclusion on Profound's Marketing Agency Leaders to Watch list.
Workato Named Gartner Customers' Choice for iPaaS
Workato, a leading control and execution platform for enterprise AI, has been recognized as a Customers' Choice in the 2026 Gartner Peer Insights 'Voice of the Customer' for Integration Platform as a Service (iPaaS) for the third time. The recognition is based on user reviews, with Workato receiving a rating of 4.9 out of 5.0 stars, the highest among all vendors in the report, and no reviews below four stars out of 112 reviews as of June 30, 2026. 97% of customers indicated they would recommend the platform. Workato's platform provides a neutral layer for AI orchestration, helping enterprises mitigate risk, improve token costs, and scale AI with governance. The company recently expanded its platform with the general availability of Workato AIRO, a multi-agent system for agentic engineering.
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