Observed Signal · Oct 20, 2026 · Award · Source: PR Newswire: Advertising & Marketing · Impact: 2/5 · Sentiment: Positive
TrewUp Wins 2026 Inc. Power Partner Award
TrewUp, a trade spend intelligence platform for CPG brands, has been named a 2026 Inc. Power Partner Awards winner for the second consecutive year. The award honors B2B companies that provide essential services to entrepreneurs and businesses. TrewUp was recognized for its ability to give CPG brands clear visibility into trade spend across distributors like KeHE and UNFI and retailers like Kroger, without complex systems or manual spreadsheets. The platform transforms messy deductions and distributor shipment files into retailer-specific insights. Since launching in 2022, TrewUp has processed over $1 billion in trade spend. The company is expanding into trade promotion planning with TrewPlanning. Customers include Hain Celestial, Twinings, JFC International, and Javvy Coffee, which recovered over $165K in deductions and saves 12 hours weekly. TrewUp's CEO Kyle Barnholt emphasized the importance of the recognition and the company's mission to help brands validate promotional ROI.
The award highlights TrewUp's trade spend intelligence platform, relevant to CPG marketing and retail media, but it's a niche B2B recognition with limited industry-wide impact.
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Key Takeaways & Evidence Grounding
- TrewUp won the 2026 Inc. Power Partner Award for the second year in a row.
- Since launching in 2022, TrewUp has processed over $1 billion in trade spend.
- TrewUp is expanding into trade promotion planning with TrewPlanning.
- Javvy Coffee recovered over $165K in deductions and saves 12 hours weekly using TrewUp.
- TrewUp partners with distributors KeHE, UNFI, and retailer Kroger.
Connected Companies & Entities
2 Entities mapped“TrewUp was recognized for giving CPG brands clear visibility into trade spend across distributors like KeHE and UNFI.”
“TrewUp was recognized for giving CPG brands clear visibility into trade spend across retailers like Kroger.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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2026 US Partnership Awards: Gold Winners Announced
The 2026 US Partnership Awards (USPAs) winners were published in a digital-first format, recognising leading partnership, affiliate, influencer and performance marketing work. Hello Partner founder Matthew Wood highlighted entrants’ stronger measurement, commercialised AI use, and disciplined execution. Major gold winners included Tombras (five golds, incl. Partnership of the Year and Best Full Funnel Strategy), CJ (Best Platform for Partnership Success and Best Use of AI/Automation with CJ 360-AI), Rakuten Advertising (two golds, incl. Best Content Partnership and Best Health, Beauty & Wellness Partnership with Bluemercury), Partnerize (Most Innovative Technology for VantagePoint), and Acceleration Partners (Best Affiliate Programme Optimization for TikTok, exceeding targets by over 160% in North America). Other notable winners included Linkbux Media, Gen3 Marketing, Round Barn Labs, Partner Commerce, Trafalgar with Capital One Ad Solutions, and Upsellit with Splits59.
Digiday Announces 2026 Media Buying & Planning Winners
Digiday published the winners of its 2026 Media Buying and Planning Awards, highlighting campaigns and companies that used AI, data-driven planning and omnichannel strategies. Kepler won Most Innovative Media Agency for its AI-led consultancy work and its proprietary Kip platform (including a Kip AIR capability to measure visibility in generative-AI environments). Samsung Ads and Havas won Best Connected/Streaming TV Campaign for Domino’s GameBreaks interactive CTV format on Samsung TV Plus. Heinz Away From Home (Kraft Heinz) won B2B Media Campaign of the Year for its Heinz Verified program, which used trade media, digital lead generation, creator partnerships and an Uber Eats integration and generated more than 300 million impressions. The awards list includes several new AI categories and a broad set of winners across planning, creative, omnichannel and emerging-technology campaigns.
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