Kroger

Kroger runs a scaled grocery retail model in which it purchases and merchandises consumer goods, sells them through stores and digital channels, and uses loyalty, pharmacy and meal solutions to deepen household spend. It creates additional value by monetising first-party shopper data and owned media inventory through its retail media network, allowing brands to target and measure campaigns against real purchase behaviour.

The Kroger Co. is a US grocery retailer that sells food, household goods, pharmacy services and related consumer products through stores, digital commerce and its mobile app. Its core revenue comes from retail sales to consumers, supported by loyalty, coupons, pharmacy and meal solution offerings. The company has also expanded its operating footprint through acquisitions including Harris Teeter, Roundy's and Home Chef.

Beyond retail, Kroger operates Kroger Precision Marketing, a retail media business that sells advertising access to consumer packaged goods brands, agencies and other retail advertisers. This platform monetises Kroger's first-party shopper and loyalty data through self-serve and managed-service campaigns across on-site and off-site channels, using closed-loop measurement tied to actual sales outcomes.