Coles Group

Coles Group Limited is a large Australian retail group whose core business is supermarket and liquor retailing, supported by e-commerce, loyalty and financial services. It serves consumers through physical and digital retail channels and generates the majority of revenue from product sales, with additional income from delivery fees, financial products and supplier-funded marketing activity. A notable strategic asset is Coles 360, the group’s retail media business, which sells advertising and measurement services to brands and suppliers using first-party shopper and loyalty data. This gives Coles a dual role: a consumer retailer and a commerce media operator monetising both shopper demand and supplier marketing budgets.