Coles Group

Coles Group creates value by aggregating consumer demand across supermarkets, liquor and digital commerce, then monetising that demand through retail margins, service fees and adjacent data-driven businesses. Its stores, online shopping platform and Flybuys-linked customer base create high-frequency transaction data, which supports supplier trade relationships, targeted promotions and retail media sales through Coles 360. The company therefore operates a blended model combining core retail commerce with higher-margin advertising, loyalty and financial services.

Coles Group Limited is a large Australian retail group whose core business is supermarket and liquor retailing, supported by e-commerce, loyalty and financial services. It serves consumers through physical and digital retail channels and generates the majority of revenue from product sales, with additional income from delivery fees, financial products and supplier-funded marketing activity.

A notable strategic asset is Coles 360, the group’s retail media business, which sells advertising and measurement services to brands and suppliers using first-party shopper and loyalty data. This gives Coles a dual role: a consumer retailer and a commerce media operator monetising both shopper demand and supplier marketing budgets.