ALDI

Alnatura Tops German Private-Label Trust Survey

A Porsche Consulting survey of 1,500 German consumers ranked supermarket private labels by trust: Alnatura topped the list with 23%, followed by Lidl’s Milbona (16%) and Edeka’s Gut & Günstig and Rewe’s Beste Wahl (each 15%). Despite high trust, only 3% say they shop at Alnatura frequently, compared with 30% for Lidl, 27% for Rewe and 26% for Edeka. The study reports private-label share rising from 42% in 2019 to 46% in 2025 and identifies price–performance, perceived quality and skepticism toward brand marketing as key purchase drivers. It also notes a parallel shift to digitally enabled, small-format local stores, citing Bremen startup Tante Enso as an example.

Lidl Leads Aldi in Ireland

A report by Lebensmittelzeitung on August 17, 2026, finds Lidl ahead of rival Aldi in the Irish fast-moving consumer goods market. The article states Lidl has secured roughly 14% market share in Ireland, while Aldi holds about 11%. The piece is part of the publisher's summer tour coverage and notes Lidl's stronger resonance with Irish consumer preferences.

Lidl retaliates against Aldi with scathing ad film

Mid‑August 2026 coverage by Marco Saal of HORIZONT, republished on Lebensmittelzeitung.net on 20 August 2026, described an escalating public advertising clash between German discounters Aldi and Lidl over retailer discount and loyalty apps. Since late July Aldi's 'Günstig ohne Bonus-App' campaign has mocked app-based discounts, explicitly naming rivals Lidl, Rewe and Edeka; what began as a one-sided attack developed into a reciprocal exchange after Lidl responded with a bitterly satirical social-media commercial and subsequent out-of-home posters. Industry outlets republished the reporting, which framed the dispute as a prominent retail-brand advertising battle, highlighted the centrality of loyalty/discount apps in current promotion strategies, and noted Aldi’s claim of customer backing; coverage did not identify specific AdTech or policy implications and drew attention across marketing and retail trade press.