Shufersal
Israeli supermarket chain with a large online grocery business.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Shufersal Ltd.
- Entity type
- BUSINESS_UNIT
- Founded
- 1958
- Headquarters
- Israel
- Company size
- >5,000
- Market role
- Retailer & Marketplace
- Ticker
- SAE
- Official website
- shufersal.co.il
What Shufersal does
Shufersal operates a classic omnichannel retail model. It buys or sources groceries, household goods, and general merchandise, sells them through physical stores and digital commerce channels, and captures gross margin on each transaction. Scale in procurement, store footprint, private-label assortment, and repeat customer engagement through loyalty and coupons underpin value creation. The online channel extends basket frequency and convenience, while physical stores remain the core distribution and fulfilment base.
Category differentiation
Shufersal is a consumer retail and e-commerce company in Israel, not a retail technology vendor or a pure pharmacy chain. It should be distinguished from suppliers selling through its shelves or marketplace-like digital channels.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Shufersal is an Israeli food and general merchandise retailer operating a national supermarket and drugstore network alongside an online grocery and household goods platform. Its business is built around direct consumer sales of groceries, private-label products, and adjacent categories such as household goods, electronics, furniture, and cosmetics, with online ordering available via website and mobile app. The company makes money primarily from retail product margins across stores and e-commerce, with additional income from online delivery-related charges and supplier-funded trade marketing activity. Its customers are mass-market consumers in Israel, and its core positioning is as a large domestic omnichannel retailer rather than a software or advertising vendor.
Business model & monetisation
The company primarily monetises through direct retail sales across supermarkets, drugstores, and e-commerce, earning retail margin on groceries, private-label goods, and general merchandise. Additional monetisation includes online delivery fees and service charges, plus supplier-funded promotions, merchandising support, and trade marketing arrangements. The commercial model is therefore a mix of retail margin with some ancillary service and promotional income.
- Supermarket and drugstore product sales
- Retail margin on consumer purchases
- Online grocery and general merchandise sales
- E-commerce retail margin
- Delivery and service charges
- Order-level fees
- Supplier-funded promotions and trade marketing
- Commercial support from brands and suppliers
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Competitors & alternatives
- E-mart
South Korean omnichannel retailer with loyalty, marketplace and private-label assets.
- Colruyt Group
Belgian omnichannel retailer with consumer commerce and adjacent B2B services.
- Kroger
US grocer with retail media and digital commerce operations.
- ALDI
Discount grocer using digital tools to drive in-store shopping.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Shufersal
What is Shufersal?
Shufersal is an Israeli supermarket and retail group operating physical stores, drugstores, and an online shopping platform.
Who uses Shufersal?
Its users are primarily consumers in Israel buying groceries, household essentials, and selected general merchandise online or in stores.
How does Shufersal make money?
It earns revenue mainly from retail product sales, supported by online delivery fees and supplier-funded promotional income.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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