Shufersal
Shufersal is a israeli supermarket chain with a large online grocery business.
Analyst Perspective
Shufersal is an Israeli food and general merchandise retailer operating a national supermarket and drugstore network alongside an online grocery and household goods platform. Its business is built around direct consumer sales of groceries, private-label products, and adjacent categories such as household goods, electronics, furniture, and cosmetics, with online ordering available via website and mobile app. The company makes money primarily from retail product margins across stores and e-commerce, with additional income from online delivery-related charges and supplier-funded trade marketing activity. Its customers are mass-market consumers in Israel, and its core positioning is as a large domestic omnichannel retailer rather than a software or advertising vendor.
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Key insights about Shufersal
Category Differentiation
Shufersal is a consumer retail and e-commerce company in Israel, not a retail technology vendor or a pure pharmacy chain. It should be distinguished from suppliers selling through its shelves or marketplace-like digital channels.
Shufersal: About
Shufersal operates a classic omnichannel retail model. It buys or sources groceries, household goods, and general merchandise, sells them through physical stores and digital commerce channels, and captures gross margin on each transaction. Scale in procurement, store footprint, private-label assortment, and repeat customer engagement through loyalty and coupons underpin value creation. The online channel extends basket frequency and convenience, while physical stores remain the core distribution and fulfilment base.
How Shufersal Works & Monetises
Business model analysis and core revenue streams
The company primarily monetises through direct retail sales across supermarkets, drugstores, and e-commerce, earning retail margin on groceries, private-label goods, and general merchandise. Additional monetisation appears to include online delivery fees and service charges, plus supplier-funded promotions, merchandising support, and trade marketing arrangements. The commercial model is therefore a mix of retail margin with some ancillary service and promotional income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Shufersal: Frequently Asked Questions
What is Shufersal?
Shufersal is an Israeli supermarket and retail group operating physical stores, drugstores, and an online shopping platform.
Who uses Shufersal?
Its users are primarily consumers in Israel buying groceries, household essentials, and selected general merchandise online or in stores.
How does Shufersal make money?
It earns revenue mainly from retail product sales, supported by online delivery fees and supplier-funded promotional income.
Company Facts
- Founded
- 1958
- Headquarters
- Israel
- Core Segment
- Retailer & Marketplace
- Company Size
- >5,000
- Official Link
- shufersal.co.il