Getir

The business model combines vertically integrated quick-commerce retail with multi-sided delivery services. For its core grocery and convenience operation, the company purchases inventory from wholesalers, stores it in a dense network of micro-fulfilment “dark stores”, prices items with a retail margin above traditional supermarkets, and delivers orders via its own or controlled couriers. This enables tight control of assortment, stock, and delivery times, creating value through speed and convenience for urban consumers.

Around this core, the company runs additional on-demand services: restaurant delivery, taxi-hailing, car-sharing and a job-matching platform. Restaurant delivery monetises its consumer demand, logistics network and app distribution to aggregate restaurants and diners. Mobility offerings (taxis and car-sharing) and job-matching services leverage the same consumer base and technology stack to extend lifetime value. International acquisitions (Gorillas, FreshDirect and others) provide local logistics infrastructure, customer bases and regulatory footholds, supporting geographic expansion and operational scale.

Getir is a Turkey-based quick-commerce and on-demand services company focused on ultrafast grocery, convenience and restaurant-food delivery, complemented by ancillary mobility and job-matching services. It operates a vertically integrated model using micro-fulfilment “dark stores”, company-controlled logistics and a mobile app, and has expanded its footprint through acquisitions such as Gorillas in Europe and FreshDirect in the US.

The company generates revenue primarily as a retailer of grocery and convenience items with added delivery fees, and as a platform for restaurant delivery. Its direct customers are urban consumers who order groceries, takeaway food, taxi rides, car-sharing and related services via its mobile apps in Turkey and selected international markets. Funding has been substantial, with Mubadala Investment Company as a major shareholder, supporting growth and market consolidation efforts.