Winn-Dixie

Winn-Dixie creates value by combining supermarket retail operations with digital commerce, loyalty, and media monetisation. Consumers buy groceries in-store or online, while the company uses loyalty accounts, coupons, and weekly promotions to drive frequency, basket size, and retention. It then extends the value of that shopper relationship by selling advertising and promotional access to CPG brands and agencies across its owned digital properties and retail media capabilities.

Winn-Dixie is a US supermarket retailer operating as a banner of Southeastern Grocers, LLC. Its core business is selling groceries and household essentials through physical stores and digital ordering, including delivery and curbside pickup. The company also runs customer-facing loyalty and coupon products that support retention, promotional efficiency, and omnichannel shopping behaviour.

Beyond retail commerce, Winn-Dixie monetises its owned shopper audience through direct advertising sales and a retail media offering for CPG brands and agencies. This gives it a dual revenue model: consumer retail sales on one side and brand-funded media and promotional spend on the other, supported by first-party transaction and loyalty data.