Tesco

Tesco operates a hybrid retail, marketplace and media model. It creates value by aggregating consumer demand across stores, app and web, then monetising that demand through direct product sales, third-party marketplace commissions, supplier trade spend and advertising sold against owned retail media inventory. Clubcard strengthens the model by improving personalisation, retention and measurement, while the Media & Insight Platform converts Tesco’s shopper data and traffic into a B2B advertising product for brands and agencies.

Tesco PLC is a large UK-based grocery retailer operating physical stores, an online commerce platform, a third-party marketplace and a loyalty ecosystem centred on Clubcard. It generates most revenue from selling groceries and general merchandise to consumers, while also extending assortment through third-party sellers and wholesale exposure via Booker. The company is publicly listed and operates at enterprise scale.

Beyond core retail, Tesco monetises its owned audience and first-party purchase data through Tesco Media and the Tesco Media & Insight Platform, developed with dunnhumby. These products sell sponsored placements, display, video and in-store digital inventory to brands and agencies, with closed-loop measurement linked to shopper behaviour. This makes Tesco both a retailer and an increasingly important retail media owner within the UK market.