Morrisons vs Tesco

Morrisons Boosts Loyalty Sales with Eagle Eye AIR

UK supermarket chain Morrisons modernized its loyalty program by partnering with Eagle Eye to deploy the Eagle Eye AIR platform. The transition replaced a legacy in-house system, enabling real-time, personalized loyalty features via point-of-sale integration. Within 18 months, loyalty-linked sales increased from 47% to 65% of total sales. The revamped 'Morrisons More Card' program introduced gamified elements, personalized offers, and expanded earning channels through partners like Amazon and Deliveroo. The success was recognized with the Customer Loyalty Programme of the Year award at the Retail Systems Awards 2026. The case study highlights lessons for retailers in the APAC region, emphasizing the importance of modern loyalty technology and real-time customer engagement.

• Morrisons implemented Eagle Eye AIR in 2023, going live 12 weeks after contract signature.
• Loyalty-linked sales increased from 47% to 65% within 18 months.
• The revamped Morrisons More Card program introduced nine new personalized and gamified loyalty features.

Morrisons News Archive - New Releases

New press releases include: Malton Morrisons becomes first UK store to hit £50,000 fundraising milestone for Marie Curie (01 Oct 2026); Morrisons launches leading European Click & Collect Locker technology in UK supermarket first (01 Oct 2026); Morrisons appoints Chief AI Officer (24 Sep 2026); Morrisons trading update for Q3 2025/26 (16 Sep 2026); Morrisons unveils 2026 Christmas range (09 Sep 2026); Morrisons partners with Instaleap to enhance online order fulfilment (08 Sep 2026); Morrisons Foundation launches 'Connecting Communities' Fund (03 Sep 2026); Morrisons guarantees unbeatable prices (24 Aug 2026); Morrisons launches 1000 new apprenticeships (20 Aug 2026); Instacart's smart trolleys available at Morrisons Preston (28 Jul 2026).

Morrisons expands price-match campaign

British supermarket chain Morrisons has retooled and expanded its price-match campaign. The retailer announced it will no longer benchmark its pricing exclusively against Aldi, signaling a broader competitive positioning in the UK grocery price war. The short report was published by Lebensmittelzeitung (DFV Mediengruppe) on August 24, 2026 and authored by Boris Dunkel.

• Morrisons has adjusted and expanded its Price-Match campaign.
• Morrisons said it will no longer orient its price-match actions exclusively toward Aldi.
• Article published on 2026-08-24 by Lebensmittelzeitung (DFV Mediengruppe), author Boris Dunkel.

Tesco to sell Czech Republic & Slovakia businesses

Tesco announces the sale of its Czech Republic and Slovakia businesses, a major corporate divestiture.

Tesco Plans Creator Content on 3,800 In-Store Screens

Tesco announced plans to run creator content across its 3,800 in-store screens, including 2,800 in Express stores, as part of its retail media strategy. The move follows Tesco's Upfront event on October 8, where it highlighted its Intelligent Store Orchestration technology, which enables dynamic ad campaigns tailored by store, time, and other contextual signals. A pilot with Costa in January reportedly drove a 47% uplift among new-to-product customers. The article discusses the potential of extending influencer campaigns into digital out-of-home, emphasizing the need for context-appropriate content for quick shopping trips. It also notes the challenges of measuring success without traditional click-based attribution and the importance of proving in-store media's value.

• Tesco plans to show creator content on 3,800 in-store screens, including 2,800 in Express stores.
• Tesco held an Upfront event on October 8 to present its retail media proposition.
• Tesco's Intelligent Store Orchestration enables dynamic campaign adjustments by store, time, stock, promotions, weather, and local events.

Taboola: Tesco Clubcard Readership Surges 1,876%

Taboola's Newsroom data shows UK readership of Tesco Clubcard articles rose 1,876% in the most recent 30-day period versus the prior 30 days, generating more than 335,000 page views across Taboola's UK publisher network (up from ~17,000). The surge is attributed primarily to the impending expiry of £11 million in Clubcard vouchers, which publishers warned would become invalid after 11:59pm on 31 August. Additional drivers cited include the return of Clubcard Challenges, Tesco’s "Know What You’re Sitting On" campaign and promotional activity such as the OVO Clubcard Millionaire prize draw. Taboola communications lead Dave Struzzi commented on publishers' role and the attention the Clubcard brand is generating for Tesco.

• UK readership of Tesco Clubcard articles increased by 1,876% over the last 30 days versus the preceding 30 days.
• Taboola’s Newsroom recorded more than 335,000 page views for Clubcard-related articles across its UK publisher network, up from approximately 17,000 in the previous 30 days.
• The surge was driven by the approaching expiry of £11 million worth of Tesco Clubcard vouchers, which were reported to become invalid after 11:59pm on 31 August.