Morrisons

Kwik Trip Partners with Eagle Eye for AI Loyalty

Kwik Trip has partnered with Eagle Eye to deploy Eagle Eye’s Personalised Challenges platform across Kwik Trip’s loyalty program, reaching up to 5.25 million members. The deployment brings AI-driven, guest-specific gamified promotions and individualised challenges to the U.S. convenience-store channel, enabling participating CPG brands to target members with personalised offers, measure campaign performance, and support sales attribution and ROI reporting. Eagle Eye says its platform powers more than 1.7 billion personalised offers per week and manages hundreds of millions of loyalty members worldwide. Kwik Trip emphasized guest privacy and that member data remains under Kwik Trip’s control. Company executives from both sides framed the move as bringing grocery-style personalisation and measurable incremental spend to high-frequency fuel and convenience retail environments.

C-Flight and Origin Could Unite Video Reach

In a Buy-Side View interview, Samantha Doughty, AV Investment Director at Zenith, argues that reach and frequency remain the primary metrics for video and CTV advertising, while measurement across the fragmented video ecosystem still lacks consistency. She urges the industry to treat AV/video as a connected media solution rather than separate silos (BVOD, SVOD, FAST, linear). Doughty highlights projects such as C-Flight and Origin as efforts to connect reach measurement across video environments, calling that integration a “massive step forward.” She cites Publicis’s PMX Lift as a key ad tech solution that unifies supplier access and overlays identity data to manage reach and frequency. The piece also encourages clearer industry language and stronger broadcaster marketing.

Morrisons launches Fish & Chip Afternoon Tea - the ultimate chippy feast ahead of National Fish & Chip Day

Morrisons has introduced a new Fish & Chip Afternoon Tea to celebrate National Fish & Chip Day.