ROSSMANN

ROSSMANN operates a high-volume omnichannel retail model centred on selling everyday consumer goods through stores, web, and app channels. It creates value by combining physical distribution, digital shopping, loyalty engagement, and shopper data. On top of this retail base, it monetises owned attention and purchase intent through a retail media offering sold to consumer brands and agencies.

ROSSMANN is a German drugstore retailer operating physical stores, an online shop, and a consumer shopping app. Its core business is the sale of drugstore, personal care, and household products to consumers, with revenue primarily generated through retail margins on product sales across stores and e-commerce. The company is privately held, owner-managed, and backed by the Rossmann family alongside minority shareholder A.S. Watson Group.

Beyond retail, ROSSMANN has built a retail media business that sells advertising access to brands and agencies using its first-party e-commerce, store, and CRM data. This enables sponsored product placements, display inventory, digital in-store screens, and offsite campaign extensions, creating an additional brand-funded revenue stream on top of its core commerce operations.