CECONOMY

CECONOMY creates value by operating a large-scale consumer electronics retail ecosystem across Europe and monetising shopper demand across stores and digital channels. It earns retail margin on product sales, attaches service revenues to those sales, and increasingly monetises its traffic and first-party shopper data through retail media offerings sold to brands and agencies. The company therefore combines a traditional retail operating model with a platform-style advertising layer built on its commerce inventory and in-store screens.

CECONOMY is a German retail holding company focused on consumer electronics through the MediaMarktSaturn group and its consumer-facing brands including MediaMarkt, Saturn and MediaWorld. Its core business is omnichannel retail: selling electronics and appliances through physical stores and e-commerce, supported by related services such as advice, installation and after-sales support. The group appears to generate the majority of revenue from retail product sales and service attach, with a large European footprint.