Kaufland

The business model combines traditional retail with a multi‑tenant marketplace platform. On the retail side, the company procures goods, lists them in its online shop (and in physical stores) and captures gross margin between wholesale and consumer prices. On the marketplace side, it operates an e‑commerce platform and a seller portal/API through which third‑party merchants list their products, while the platform handles presentation, checkout and payment processing.

Value is created for consumers through assortment breadth, unified shopping experience and delivery, and for merchants through access to a large European customer base and centralised marketplace infrastructure across multiple countries. The marketplace model scales with seller and transaction volume while leveraging the parent retailer’s logistics, brand recognition and traffic, turning the online channel into both a direct retail outlet and a commerce infrastructure service for external sellers.

Kaufland.de is the German online shop and marketplace of Kaufland, a major European grocery and general merchandise retailer. It combines first‑party retail of Kaufland’s own assortment with a third‑party marketplace where external merchants list and sell products to consumers, and is part of a multi‑country marketplace network operated via Kaufland Global Marketplace.

The company earns revenue from retail product margins in its online shop and physical stores, and from business customers (sellers) through a subscription and commission model on the marketplace. Third‑party sellers, brands and online retailers pay a monthly base fee and category‑based sales commissions to access Kaufland’s country marketplaces, while consumers use the consumer website and app without subscription fees, paying only for purchased goods and services.