Walmart

Walmart to Acquire CTV Ad Platform Vibe

Walmart has agreed to acquire Vibe.co, a Connected TV (CTV) advertising platform focused on helping small and mid-sized enterprises (SMEs) buy streaming media. Sources told Digiday the deal is likely valued around $1 billion, though terms were not publicly disclosed. The transaction is expected to close by the end of Walmart’s fiscal 2027 year; Vibe co‑founders Arthur Querou (CEO) and Franck Tetzlaff (CTO) are expected to join Walmart Connect to support integration. Vibe previously raised a $22.5 million Series A, was later valued at $410 million after a Series B and reported $100 million ARR last year; the company claims more than 10,000 SME and mid-market advertisers. Walmart says the acquisition will combine Vibe’s self-serve CTV tools with Walmart’s commerce data and measurement to drive retail media growth on CTV.

Flipkart Scales Quick-Commerce to 1,000 Micro-Fulfillment Centers

Walmart-backed Flipkart said its Minutes quick-commerce service has built a network of 1,000 micro-fulfillment centers in under two years, and plans to reach 1,500 centers by the end of 2026. Flipkart Minutes is live in more than 130 cities and 8,000 postal codes, and the company reports orders up ~400% year-over-year and customer retention up 20%, driven by expanding demand in categories beyond groceries. The expansion comes as competitors — Blinkit (reportedly 2,243 centers), Zepto, Swiggy Instamart and Amazon — also scale; Amazon Now operates 500+ centers and plans to expand to 100 cities with over 1,000 centers. Analysts and firms (Jefferies, Bernstein) note India’s rapid quick-commerce growth and a large dark‑store footprint, projecting continued infrastructure buildout through 2030.

Walmart to Acquire Vibe.co for CTV Advertising

Walmart announced an agreement to acquire Vibe.co, a self-serve connected TV (CTV) advertising platform that simplifies streaming ad buys for small and mid-sized businesses and mid-market brands. The Business Wire release states the transaction is subject to customary closing conditions, including the Hart-Scott-Rodino antitrust waiting period. Previous coverage notes Walmart plans to fold Vibe.co’s platform into its Walmart Connect retail advertising business, combining Vibe.co’s self-serve activation, supply integrations, AI-driven optimization and measurement with Walmart’s commerce audiences and closed-loop measurement. Terms were not disclosed. Walmart expects the acquisition to close within regulatory timelines (reporting previously indicated a close by the end of fiscal 2027) and anticipates Vibe.co leadership will join Walmart Connect following closing.