Eko
Interactive video SaaS for e-commerce product storytelling.
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Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2010
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- eko.com
What Eko does
Eko operates a B2B SaaS model centred on visual commerce software. It provides a proprietary platform for creating, hosting and analysing interactive product content, plus production-oriented tooling that helps brands generate video and display assets at scale. The company creates value by linking content creation, deployment and performance measurement into one workflow for commerce teams.
Category differentiation
This Eko is a B2B visual commerce and interactive video software company, not a general entertainment publisher or a consumer video app. It should also be distinguished from other businesses using the Eko name in healthcare or software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Eko is a private B2B software company focused on interactive video and visual commerce tools for e-commerce brands, retailers and digital marketing teams. Its platform helps customers create shoppable and interactive product experiences, deploy campaign-ready creative assets, and measure engagement and conversion performance across digital commerce environments. Based on the supplied product data, its customers are businesses rather than consumers. The company generates revenue primarily through recurring SaaS subscriptions, supplemented by setup fees and customised enterprise pricing. Its commercial value proposition is to help retailers and brands improve product-page performance, reduce content production friction, and scale interactive product storytelling across storefronts, marketplaces and paid media channels.
Business model & monetisation
Eko monetises mainly through recurring SaaS subscriptions tied to platform access, hosting, analytics and optimisation capabilities. The supplied product data also indicates one-off setup fees, scalable pricing based on product count, and bespoke enterprise pricing for larger retailers and brands with higher content volumes. This suggests a software-led recurring revenue model with implementation and custom commercial layers.
- Platform subscriptions
- Recurring SaaS fees for access to interactive commerce software
- Setup and onboarding
- One-off implementation and launch fees
- Enterprise contracts
- Custom pricing for high-volume retailers and larger deployments
- Creative production and automation workflow access
- Software-led packaged usage within AI Studio and related tools
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Eko
What is Eko?
Eko is a B2B software company that helps brands and retailers create interactive, shoppable product content and related campaign assets.
Who uses Eko?
Its users are e-commerce brands, retailers, product marketing teams, merchandising teams and performance marketers.
How does Eko make money?
Eko makes money mainly through recurring SaaS subscriptions, plus setup fees and customised enterprise pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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