Amazon

Amazon operates a multi-sided platform model. It aggregates consumer demand through retail, marketplace, streaming and subscription products; monetises merchant activity through transaction and marketplace economics; sells advertising against high-intent retail and media inventory; and provides cloud infrastructure to enterprises and developers on a consumption basis. Value creation comes from combining audience scale, transaction intent, logistics reach, owned media and technical infrastructure inside one ecosystem.

Amazon is a diversified public technology and commerce company whose core business remains online retail and third-party marketplace activity, complemented by cloud infrastructure, digital subscriptions, streaming media and advertising. It makes money from direct product sales, marketplace fees, subscription revenue, cloud usage fees and advertising spend across retail search, display, video and programmatic channels.

Based on the provided product data, Amazon Ads is a major B2B monetisation layer built on Amazon’s first-party shopping and streaming signals. Its advertising stack includes self-serve sponsored placements, a DSP for programmatic media buying, and premium video inventory on Prime Video and Twitch. Amazon therefore serves multiple customer groups: consumers shopping or subscribing, sellers listing products, brands and agencies buying media, and enterprises using AWS.