Prime Video
Hybrid streaming platform with subscriptions, rentals, channels and video advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Amazon.com, Inc.
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- 410 Terry Ave N, Seattle, WA 98109
- Company size
- >5,000
- Market role
- Publisher & Media Owner
- Official website
- primevideo.com
What Prime Video does
Prime Video creates value by aggregating premium video content, Amazon-owned originals, live programming and third-party subscription channels into a unified consumer interface tied to Amazon accounts and billing. Revenue is generated through recurring subscription income, one-off transactional purchases and rentals, partner subscription revenue shares, and advertising sold against streaming inventory. Within Amazon’s broader ecosystem, the service also strengthens Prime retention and contributes audience supply and viewing signals to Amazon’s advertising business.
Category differentiation
This refers to Amazon’s consumer streaming service and its related monetisation ecosystem, not an independent standalone public company. It is distinct from Amazon DSP and Amazon sponsored ads, which are advertising products within the wider Amazon group.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Prime Video is Amazon’s direct-to-consumer video streaming platform, offering subscription video, ad-supported viewing, transactional rentals and purchases, live sports, and third-party channel subscriptions within one interface. It primarily serves consumers and households seeking streamed entertainment, while also functioning as a monetisable media environment for advertisers through Prime Video Ads and Amazon’s wider advertising stack. The platform makes money through a hybrid model: Prime membership-linked access, standalone or add-on subscription payments, transactional video-on-demand purchases and rentals, revenue shares from partner channel subscriptions, and advertising sold against streamed content. As part of Amazon, Prime Video also benefits from integration with Amazon Originals, acquired content assets such as MGM’s library, and Amazon Ads infrastructure for targeting, activation and measurement.
Company news briefing
Briefing updated:
Prime Video continues to expand its live sports footprint, highlighted by securing local NHL rights and offering the Wimbledon final free to viewers in Germany and Austria. Meanwhile, the platform's user engagement and platform performance continue to be monitored within European media convergence rankings, such as AGF's monthly TV-to-streaming performance overview. These developments reinforce the service's reliance on premium sports broadcasting and flexible distribution models to drive reach.
Business model & monetisation
The monetisation model is multi-layered: recurring subscription revenue from Prime-linked or standalone video access; transactional TVOD revenue from rentals and purchases; revenue-sharing from third-party channel subscriptions sold through Prime Video Channels; and advertising revenue from video ad inventory within Prime Video plus broader media spend through Amazon Ads products. Commercial mechanisms include subscription billing, in-app purchases, CPC advertising for sponsored listings, and managed or self-serve video ad sales for streaming inventory.
- Prime-linked and standalone streaming subscriptions
- Content Subscription
- Video rentals and purchases
- Pay-per-use transactional sales
- Third-party channel subscription revenue share
- Marketplace take-rate
- Prime Video advertising inventory
- Ad-supported video media sales
- Broader Amazon advertising tied to streaming and retail audiences
- Advertising platform spend
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Roku
Connected TV platform combining streaming, advertising and app distribution.
- Seven.One Entertainment Group
German broadcaster-led entertainment and advertising monetisation group.
Side-by-side comparisons
Featured market maps
- Market Map CTV Commerce
A comprehensive market map of the CTV Commerce ecosystem.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
ZDFneo brings 'The Summer I Turned Pretty' to Free-TV
CTV · Recorded impact score: 2/5
ZDFneo has announced that it will broadcast the Prime Video series 'The Summer I Turned Pretty' on German free-TV. The first two episodes will air on Sunday, November 15, 2026, at prime time, with the rest of season one following in subsequent weeks. The episodes will also be available for streaming online starting November 14. ZDF plans to air all three seasons, though exact dates for seasons two and three have not yet been announced. This follows previous ZDF collaborations with Prime Video, including airing 'The Lord of the Rings: The Rings of Power' and the French series 'Escort Boys'. The show, based on Jenny Han's book trilogy, is one of Prime Video's biggest fictional successes, with three seasons released between 2022 and 2025.
- ZDFneo will air 'The Summer I Turned Pretty' on free-TV starting November 15, 2026 at prime time.
- The series is a Prime Video original, based on the book trilogy by Jenny Han.
Corus Launches STACKTV App in Canada
CTV · Recorded impact score: 3/5
Corus Entertainment is rebranding its Global TV app as STACKTV, unifying free and premium content. The free tier remains, featuring on-demand shows, Global News live, and ad-supported channels. A paid STACKTV add-on, priced at $14.99 CAD per month via Prime Video after a 7-day trial, unlocks live and on-demand programming from Corus's major networks, including Global, The HISTORY Channel, and Disney Channel. The app is rolling out gradually across devices, with existing installations auto-updating. The move consolidates two separate experiences into one branded destination, simplifying access for Canadian viewers.
- Corus Entertainment is converting the Global TV app into the STACKTV app.
- The STACKTV add-on costs $14.99 CAD per month via Prime Video after a 7-day trial.
CTV Advertising Guide 2027 Now Available for Download
CTV · Recorded impact score: 1/5
VideoWeek has announced the availability of the CTV Advertising Guide Europe 2027, a free resource providing insights into the rapidly evolving CTV advertising market in Europe. The guide includes landscape maps for five European markets, an interview with Lisa Rousseau from Prime Video Advertising, and market data from IAB Europe and EMARKETER. It also features contributions from major industry players such as Netflix, Disney, Teads, ITV, Google Ad Manager, Epsilon, Channel 4, and WPP Media. Topics covered include supply path optimization, omnichannel marketing, broadcasters' AI initiatives, converged CTV and linear ad sales, measurement, and the definitional debate around CTV. The announcement highlights ongoing M&A reshaping the sector, including ITV's acquisition by Sky, Paramount Skydance's purchase of Warner Bros. Discovery, and RTL's completion of its Sky Deutschland acquisition. The guide aims to help buyers and sellers navigate market challenges and opportunities, with physical copies available to brands, agencies, and publishers.
- VideoWeek releases CTV Advertising Guide Europe 2027, available for free download.
- The guide features an interview with Lisa Rousseau, Head of Prime Video Advertising and Freevee EU.
Scholz & Friends launches Love Coach campaign for Stadtwerke Stuttgart
Marketing Campaign · Recorded impact score: 2/5
Stadtwerke Stuttgart (SWS), the municipal utility company, has launched a new brand campaign titled 'Aus Liebe zu Stuttgart' (Out of Love for Stuttgart) featuring actor Merlin Sandmeyer as 'Love Coach Dr. Kessel'. The humorous campaign aims to engage Gen Z and Millennials with topics like 'Red Flags' and 'Love Languages' to promote the energy transition (Energiewende) and encourage local participation. Developed with creative agency Scholz & Friends, the campaign is based on a survey of Stuttgart residents. The campaign will be deployed across outdoor advertising, trams, magazines, and social media channels.
- Stadtwerke Stuttgart launches new campaign with actor Merlin Sandmeyer as 'Love Coach Dr. Kessel'.
- The campaign is a continuation of the 'Aus Liebe zu Stuttgart' image campaign.
UK Marketers Face Golden Quarter Advertising Waste
Media Efficiency · Recorded impact score: 2/5
Epsilon research warns that despite high marketer confidence, the 2026 Golden Quarter will see intensified competition and significant advertising waste. 93% of UK marketers expect peak sales to exceed last year, and 89% anticipate budget increases, but consumers are cutting back on non-essentials. Marketers consolidate spending on a few platforms, increasing duplication and inefficiency. The article advises setting clear campaign goals, leveraging cross-channel identity to control frequency, and exploring less competitive periods like Boxing Day.
- 93% of UK marketers expect Q4 peak sales to outperform last year.
- 89% of UK marketers expect marketing budgets to increase in H2 2026.
Explore company relationships
Questions about Prime Video
What is Prime Video?
Prime Video is Amazon’s streaming platform for films, series, live sports, rentals, purchases and third-party channel subscriptions.
Who uses Prime Video?
Consumers and households use it for entertainment, while advertisers and brands use its streaming inventory through Amazon’s ad products.
How does Prime Video make money?
It makes money from subscriptions, rentals and purchases, partner channel revenue shares and advertising sold against streamed content.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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