Prime Video

Prime Video operates as a multi-sided platform combining consumer streaming, digital storefronts, and advertising. On the consumer side, it distributes licensed and original video content (SVOD), live sports, and on-demand rentals/purchases (TVOD) via apps on CTV, web, and mobile. It also serves as a marketplace for third-party streaming services through Prime Video Channels, centralizing discovery, billing, and playback. On the monetization side, it uses subscription revenue (Prime bundle and standalone plans, including an ad-free upgrade), transactional revenue from rentals/purchases, revenue shares and platform fees from channel partners, and advertising revenue from CTV and video inventory sold via Amazon Ads and Amazon DSP. This positions Prime Video both as a consumer media service and as a high‑value CTV venue for advertisers and agencies seeking logged‑in, signal-rich audiences.

Prime Video is Amazon’s global streaming and connected TV platform, offering subscription video-on-demand, live sports, and a transactional store for rentals and purchases. It is sold both as part of Amazon Prime and as a standalone subscription, with an ad-supported default tier and an optional ad-free upgrade that unlocks additional features. The business creates value by aggregating content, audience reach, and commerce capabilities into a single video environment. Revenue comes from subscription fees (Prime bundle and standalone), TVOD transactions through the Prime Video Store, channel subscription commissions via Prime Video Channels, and advertising sold through Amazon Ads and Amazon DSP. Its direct paying customers are consumers, channel partners, and advertisers/agencies buying CTV inventory; operational and financial control sits within Amazon.com, Inc.