SRG SSR

SRG SSR operates a public-service media model rather than a purely commercial one. It creates and distributes multilingual audio, video and editorial content to Swiss audiences and selected international audiences, then funds that operation mainly through mandated licence-fee income. Commercial value is added through the sale of limited advertising spots, sponsorships and related inventory across broadcast and digital properties, helping offset operating costs while preserving its public remit.

SRG SSR is Switzerland’s public-service broadcasting association and national media operator. It runs a multilingual portfolio spanning broadcast television, radio, digital news and streaming services, including SRF, RTS, RSI, RTR, SWI swissinfo.ch and Play Suisse. Its core role is to provide public-interest news, culture, entertainment and sports coverage across Switzerland’s language regions, while also maintaining an international information service focused on Switzerland.

The organisation is funded primarily by Swiss media licence fees, with supplementary revenue from advertising and sponsorship sold against parts of its TV, radio and digital inventory. Its direct consumer services are generally free at the point of use, while its paying commercial customers are advertisers and media agencies seeking access to Swiss mass audiences through SRG SSR’s inventory and sponsorship products.