The main competitors and alternatives to Amazon include Walmart, Meta, Meta for Business and 6 others. Tracking companies like Amazon provides a complete view of the competitive landscape within the digital advertising ecosystem.
Walmart
COMPANYOmnichannel retailer with marketplace, membership, B2B procurement and retail media.
Meta
COMPANYConsumer social platforms monetised through advertising, subscriptions and VR commerce.
Meta for Business
BUSINESS_UNITAdvertiser platform for buying and managing ads across Meta properties.
Disney
COMPANYGlobal media company spanning streaming, sports, studios and advertising.
Microsoft Ads
BUSINESS_UNITMicrosoft's self-serve search and audience advertising platform.
Microsoft
COMPANYDiversified software, cloud, advertising and gaming platform company.
The Home Depot
COMPANYHome improvement retailer with e-commerce, retail media, and pro services.
The Trade Desk
COMPANYIndependent DSP for omnichannel programmatic advertising on the open internet.
Search, video and advertising platform ecosystem for businesses and consumers.
Explore the Market
Unlock the Amazon Ecosystem
Explore all relationships in Polaris7. See exactly how Amazon connects to the rest of the market, including parent companies, platform integrations, and direct competitors.
