Neptune Retail Solutions

Neptune operates a hybrid retail media and marketing services model. It aggregates privileged access to retailer environments and shopper touchpoints, packages this access for brand advertisers and agencies, and supports campaigns with targeting, measurement, creative and in-store execution. Value is created by combining physical retail presence, retailer integrations, purchase-level data signals and operational delivery into measurable shopper marketing outcomes.

Neptune Retail Solutions is a privately owned US retail media and shopper marketing company focused on connecting brands to consumers in physical retail environments and adjacent digital channels. Its core business includes in-store media inventory, digital media activation, digital incentives, DOOH inventory, campaign measurement, reporting, creative production and field execution. The company sells primarily to CPG brands, retail advertisers, shopper marketing teams and agencies, using retailer access and purchase-linked data to influence shoppers near the point of purchase.

The company generates revenue through media sales, campaign execution services, creative production, data-driven activation and software-like access to planning, measurement and reporting tools. Its acquisitions of RevTrax and Quotient indicate a strategy of broadening from in-store media into a more integrated retail media and promotions platform spanning incentives, digital activation and first-party data-led measurement.