Neptune Retail Solutions

The company operates an integrated retail media and promotions model. On the value side, it aggregates in‑store media inventory (shelf, floor, cart and front‑of‑store placements), digital out‑of‑home screens near stores, and a North American digital incentives network, and combines these with proprietary data and analytics platforms for promotion targeting and measurement. It also offers campaign planning, execution and field services, plus analytics and reporting based on point‑of‑sale and receipt data.

On the revenue side, it sells packaged media and promotion programmes to CPG brands and agencies, and provides retailer monetisation solutions that turn store and app environments into paid media. Additional value is created through its data platforms, which optimise promotions (via machine‑learning models) and link exposure and incentive redemption to sales outcomes at store or household level, supporting attribution, optimisation and retailer collaboration.

Neptune Retail Solutions is a US-based retail media and promotions company focused on connecting in‑store shopper marketing, digital incentives and near‑store digital out‑of‑home campaigns for consumer packaged goods (CPG) brands and retailers. It operates a large in‑store media network, a digital incentives network for coupons, rebates and cash‑back, and data platforms for targeting and promotion measurement.

The company earns revenue primarily by selling media campaigns and incentive programmes to brands and agencies, and by helping retailers monetise their physical and digital environments. Its paying customers are CPG and FMCG brands, their media and shopper marketing agencies, and retailers that use its platforms and services to run and measure promotions and to generate incremental media income from stores and apps.