Valiuz
Valiuz is a retail media and customer data platform built on retailer transaction data.
Analyst Perspective
Valiuz is a French B2B retail media and retail data company founded in 2019. It provides an omnichannel retail media offering that connects brands, agencies and retail media teams to retailer-owned inventory across e-commerce, in-store, DOOH, social and CTV environments, and it complements this with a customer data platform, clean room, measurement tools and market intelligence services built on aggregated retailer transaction data. The company makes money through a mix of media monetisation, software-style platform fees and data-driven services. Its customers are primarily brands, advertisers, agencies, retailers, CRM teams, data teams and strategy teams that want access to shopper audiences, campaign activation, privacy-safe data collaboration and measurement linking ad exposure to real purchase outcomes online and in physical stores.
Analyst Signal Briefing
Archived (Stand: 8 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
The Mulliez Group has launched its Retail Media Ad Network, centralising commercialisation across its retail ecosystem. This follows the strategic expansion of the Valiuz retail media offering through a partnership with Intermarché, effective January 2026. These initiatives increase the network’s reach to 12 banners, enabling brands to synchronise consumer engagement across online and offline points of purchase.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Valiuz
Category Differentiation
Valiuz is a B2B retail media and retail data platform, not a consumer shopping app or a standalone loyalty programme. It differs from pure adtech vendors by combining retailer data access, media inventory, clean room capabilities and sales-linked measurement.
Valiuz: About
Valiuz operates a hybrid model spanning media monetisation, data infrastructure and analytics services. It aggregates retailer data and inventory into a unified commercial layer, sells access to omnichannel retail media campaigns, licenses data and audience tools such as its CDP and clean room, and provides measurement and research services that help customers plan, activate and assess marketing and commercial decisions. Value is created by combining retailer relationships, aggregated shopper data, campaign execution and sales-linked measurement into a single B2B proposition.
How Valiuz Works & Monetises
Business model analysis and core revenue streams
Valiuz monetises through retail media spend and data-driven services. Core revenue appears to come from selling retailer-owned advertising inventory and omnichannel campaign activation, likely using media-budget-linked pricing such as CPM, CPC or campaign fees. Additional revenue comes from SaaS-style licensing or access fees for its CDP and clean room, plus project or subscription fees for measurement, customer studies and market research. Overall, the model blends media sales monetisation, platform fees and premium access to proprietary retailer data assets.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Valiuz)
Valiuz reduces alliance partners from 17 to 16, drops Alinéa
The 'About' page now shows 16 major retail partners instead of 17, with the Alinéa logo removed from the alliance list.
Read original sourceBoulanger Announces Deployment of 100% Omnichannel Retail Media with Massive Investment in In-store DOOH
Paris, February 26, 2026 – Following a pilot program conducted by Valiuz (a Retail Media and data alliance agency) and Imediacenter (a pioneer in the in-store retail media market), at the Boulanger Englos store—the brand's flagship in Northern France—the household appliance and multimedia expert has announced the large-scale rollout of its in-store Retail Media offering across much of its national network. The objective is to provide brands with a high-impact, omnichannel ad
Read original sourceThe Mulliez Group launches its Retail Media Ad Network
The Mulliez Group has officially launched its Retail Media Ad Network, marking a significant development in the retail media landscape.
Read original sourceValiuz: Frequently Asked Questions
What is Valiuz?
Valiuz is a French B2B retail media and customer data company that helps brands and retailers activate, measure and analyse campaigns using retailer transaction data.
Who uses Valiuz?
Its users are mainly brands, advertisers, media agencies, retailers, and enterprise marketing, CRM, data and strategy teams.
How does Valiuz make money?
It earns revenue from retail media campaigns, platform access for products such as its CDP and clean room, and paid analytics, measurement and market research services.
Company Facts
- Founded
- 2019
- Headquarters
- 67-83 rue du Luxembourg, Euralille, 59000 Lille
- Core Segment
- Media Sales House
- Company Size
- 201–500
- Official Link
- valiuz.com