Valiuz
Retail media and customer data platform built on retailer transaction data.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Valiuz SAS
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- 67-83 rue du Luxembourg, Euralille, 59000 Lille
- Company size
- 201–500
- Market role
- Media Sales House
- Official website
- valiuz.com
What Valiuz does
Valiuz operates a hybrid model spanning media monetisation, data infrastructure and analytics services. It aggregates retailer data and inventory into a unified commercial layer, sells access to omnichannel retail media campaigns, licenses data and audience tools such as its CDP and clean room, and provides measurement and research services that help customers plan, activate and assess marketing and commercial decisions. Value is created by combining retailer relationships, aggregated shopper data, campaign execution and sales-linked measurement into a single B2B proposition.
Category differentiation
Valiuz is a B2B retail media and retail data platform, not a consumer shopping app or a standalone loyalty programme. It differs from pure adtech vendors by combining retailer data access, media inventory, clean room capabilities and sales-linked measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Valiuz is a French B2B retail media and retail data company founded in 2019. It provides an omnichannel retail media offering that connects brands, agencies and retail media teams to retailer-owned inventory across e-commerce, in-store, DOOH, social and CTV environments, and it complements this with a customer data platform, clean room, measurement tools and market intelligence services built on aggregated retailer transaction data. The company makes money through a mix of media monetisation, software-style platform fees and data-driven services. Its customers are primarily brands, advertisers, agencies, retailers, CRM teams, data teams and strategy teams that want access to shopper audiences, campaign activation, privacy-safe data collaboration and measurement linking ad exposure to real purchase outcomes online and in physical stores.
Company news briefing
Briefing updated:
The Mulliez Group has launched its Retail Media Ad Network, centralising commercialisation across its retail ecosystem. This follows the strategic expansion of the Valiuz retail media offering through a partnership with Intermarché, effective January 2026. These initiatives increase the network’s reach to 12 banners, enabling brands to synchronise consumer engagement across online and offline points of purchase.
Business model & monetisation
Valiuz monetises through retail media spend and data-driven services. Core revenue comes from selling retailer-owned advertising inventory and omnichannel campaign activation, likely using media-budget-linked pricing such as CPM, CPC or campaign fees. Additional revenue comes from SaaS-style licensing or access fees for its CDP and clean room, plus project or subscription fees for measurement, customer studies and market research. Overall, the model blends media sales monetisation, platform fees and premium access to proprietary retailer data assets.
- Retail media campaign activation and inventory monetisation
- Percentage Take-Rate
- CDP and clean room platform access
- Software Subscription
- Measurement and attribution services
- Service Fee
- Customer studies and market research
- Service Fee
- Data alliance access and audience data services
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
VALIUZ
IAB vendor record: 1270
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 11
- Declared feature IDs
- 1, 2, 3
- Declared special feature IDs
- 2
Products & market categories
Technology
Media Channel
Competitors & alternatives
- Neptune Retail Solutions
Retail media network linking in-store, digital and incentives advertising.
- Stackline
Enterprise retail media and commerce software for brands and retailers.
- MEDIA CENTRAL
Retail marketing group combining print distribution, retail media and planning software.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Performance and Insights Senior Analyst - Retail Media(Senior) | Data, AI & Analytics | Paris - France |
Explore company relationships
Questions about Valiuz
What is Valiuz?
Valiuz is a French B2B retail media and customer data company that helps brands and retailers activate, measure and analyse campaigns using retailer transaction data.
Who uses Valiuz?
Its users are mainly brands, advertisers, media agencies, retailers, and enterprise marketing, CRM, data and strategy teams.
How does Valiuz make money?
It earns revenue from retail media campaigns, platform access for products such as its CDP and clean room, and paid analytics, measurement and market research services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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