Valiuz
Valiuz is a retail media and customer data platform built on retailer transaction data.
Analyst Perspective
Valiuz is a French B2B retail media and retail data company founded in 2019. It provides an omnichannel retail media offering that connects brands, agencies and retail media teams to retailer-owned inventory across e-commerce, in-store, DOOH, social and CTV environments, and it complements this with a customer data platform, clean room, measurement tools and market intelligence services built on aggregated retailer transaction data. The company makes money through a mix of media monetisation, software-style platform fees and data-driven services. Its customers are primarily brands, advertisers, agencies, retailers, CRM teams, data teams and strategy teams that want access to shopper audiences, campaign activation, privacy-safe data collaboration and measurement linking ad exposure to real purchase outcomes online and in physical stores.
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Key insights about Valiuz
Category Differentiation
Valiuz is a B2B retail media and retail data platform, not a consumer shopping app or a standalone loyalty programme. It differs from pure adtech vendors by combining retailer data access, media inventory, clean room capabilities and sales-linked measurement.
Valiuz: About
Valiuz operates a hybrid model spanning media monetisation, data infrastructure and analytics services. It aggregates retailer data and inventory into a unified commercial layer, sells access to omnichannel retail media campaigns, licenses data and audience tools such as its CDP and clean room, and provides measurement and research services that help customers plan, activate and assess marketing and commercial decisions. Value is created by combining retailer relationships, aggregated shopper data, campaign execution and sales-linked measurement into a single B2B proposition.
How Valiuz Works & Monetises
Business model analysis and core revenue streams
Valiuz monetises through retail media spend and data-driven services. Core revenue appears to come from selling retailer-owned advertising inventory and omnichannel campaign activation, likely using media-budget-linked pricing such as CPM, CPC or campaign fees. Additional revenue comes from SaaS-style licensing or access fees for its CDP and clean room, plus project or subscription fees for measurement, customer studies and market research. Overall, the model blends media sales monetisation, platform fees and premium access to proprietary retailer data assets.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (Valiuz)
The Mulliez Group launches its Retail Media Ad Network
The Mulliez Group has officially launched its Retail Media Ad Network, marking a significant development in the retail media landscape.
Read original sourceValiuz Expands Retail Media Offering with New Strategic Partnership
Valiuz connects brands with consumers at the point of purchase—both online and offline—through its Retail Media offering across 12 banners, including a new partnership with Intermarché effective January 1, 2026.
Read original sourceThe Mulliez Group launches its Retail Media Ad Network
The Mulliez Group has officially launched its Retail Media Ad Network, marking a significant development in the retail media landscape.
Read original sourceValiuz: Frequently Asked Questions
What is Valiuz?
Valiuz is a French B2B retail media and customer data company that helps brands and retailers activate, measure and analyse campaigns using retailer transaction data.
Who uses Valiuz?
Its users are mainly brands, advertisers, media agencies, retailers, and enterprise marketing, CRM, data and strategy teams.
How does Valiuz make money?
It earns revenue from retail media campaigns, platform access for products such as its CDP and clean room, and paid analytics, measurement and market research services.
Company Facts
- Founded
- 2019
- Headquarters
- 67-83 rue du Luxembourg, Euralille, 59000 Lille
- Core Segment
- Media Sales House
- Company Size
- 201–500
- Official Link
- valiuz.com