Heureka Group

Heureka Group runs a multi-sided commerce platform. On the demand side, it attracts consumers seeking product comparisons, reviews, and merchant offers. On the supply side, it integrates merchants and brands that pay for traffic acquisition, sponsored placements, marketplace visibility, certification, and analytics. This allows the group to monetise the same shopping intent through advertising inventory, merchant services, and data products, with additional value created by adjacent commerce tools acquired into the ecosystem.

Heureka Group is a Central and Eastern European shopping comparison, marketplace enablement, and retail media company headquartered in the Czech Republic. It operates consumer-facing price comparison properties such as Heureka.cz, Heureka.sk, and Arukereso.hu, while also selling advertising, merchant tools, and data products to brands, retailers, and agencies. Its core assets are high-intent shopping audiences, merchant integrations, and first-party commerce data generated across its regional platforms.

The business makes money through sponsored product advertising, display and cross-channel media sales, merchant participation and visibility tools, and paid analytics and market intelligence. It also extends its commerce infrastructure through acquisitions such as Balíkobot for logistics data processing and Dataweps for product data analytics and e-shop automation. The company’s paying customers are primarily merchants, brand marketers, and agencies rather than end consumers.