Kelkoo Group
Commerce media group for shopping traffic, publisher monetisation and retail ads.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Kelkoo Group Limited
- Entity type
- COMPANY
- Founded
- 1999
- Headquarters
- 123 Buckingham Palace Road, London, SW1W 9SH
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- kelkoogroup.com
What Kelkoo Group does
Kelkoo Group operates a two-sided commerce media model. On one side, it aggregates shopping-intent audiences through owned comparison sites and partner publishers. On the other, it sells that demand to retailers and ecommerce advertisers through CPC-priced traffic, shopping campaign delivery, and managed optimisation services. The business creates value by matching high-intent shoppers with merchant offers, improving click quality and conversion likelihood, and monetising publisher traffic with retail-focused ad units and product feeds.
Category differentiation
Kelkoo Group is not an online retailer or marketplace that sells products directly. It is a commerce media and comparison-shopping operator that monetises traffic and manages shopping advertising for merchants and publishers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kelkoo Group is a commerce media and shopping marketing business that connects retail advertisers with high-intent shoppers through its owned comparison-shopping sites, publisher network, and managed shopping campaign products. Its core activities include CPC-based traffic generation for merchants, publisher monetisation through shopping links and feeds, and managed shopping advertising services including CSS access and optimisation. The company makes money primarily by charging advertisers for clicks and performance-driven shopping traffic, while sharing part of that value with publishers and retaining margin across its owned and partner inventory. Its paying customers are retail advertisers, ecommerce teams, and digital publishers, while its consumer-facing comparison sites attract shoppers who provide the demand signal and traffic inventory underpinning the model.
Business model & monetisation
Kelkoo Group primarily monetises through CPC-based commerce traffic sold to retailers and ecommerce advertisers across its owned comparison sites, shopping network, and publisher integrations. It also earns revenue from managed service fees tied to campaign setup, optimisation, and CSS access for Google and Bing Shopping. Economically, the model blends media arbitrage and performance marketing margin: advertisers pay value-based CPCs, publishers receive a revenue share, and Kelkoo retains the spread plus service income.
- CPC traffic sold to retail advertisers
- Media Arbitrage
- Publisher network monetisation spread
- Media Arbitrage
- Managed CSS and shopping campaign services
- Service Fee
- Owned comparison site advertising placements
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Junior UK Partnership Manager(Junior) | Sales & Business Development | Madrid, ES (Remote) | |
| Sales Manager for Denmark(Manager) | Sales & Business Development | Multi-Location (2 Locations) | |
| UK Partnership Manager(Manager) | Sales & Business Development | Madrid, ES (Remote) |
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Questions about Kelkoo Group
What is Kelkoo Group?
Kelkoo Group is a commerce media business that runs comparison-shopping sites, a publisher monetisation network, and managed shopping advertising services for retailers.
Who uses Kelkoo Group?
Its direct customers are retail advertisers, ecommerce teams, merchants, digital publishers, comparison sites, and media owners seeking shopping traffic or monetisation.
How does Kelkoo Group make money?
It mainly earns CPC revenue from traffic sent to merchants, retains margin between advertiser pricing and publisher payouts, and charges fees for managed shopping campaign and CSS services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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