Kelkoo Group

Kelkoo Group operates a two-sided commerce media model. On one side, it aggregates shopping-intent audiences through owned comparison sites and partner publishers. On the other, it sells that demand to retailers and ecommerce advertisers through CPC-priced traffic, shopping campaign delivery, and managed optimisation services. The business creates value by matching high-intent shoppers with merchant offers, improving click quality and conversion likelihood, and monetising publisher traffic with retail-focused ad units and product feeds.

Kelkoo Group is a commerce media and shopping marketing business that connects retail advertisers with high-intent shoppers through its owned comparison-shopping sites, publisher network, and managed shopping campaign products. Its core activities include CPC-based traffic generation for merchants, publisher monetisation through shopping links and feeds, and managed shopping advertising services including CSS access and optimisation.

The company makes money primarily by charging advertisers for clicks and performance-driven shopping traffic, while sharing part of that value with publishers and retaining margin across its owned and partner inventory. Its paying customers are retail advertisers, ecommerce teams, and digital publishers, while its consumer-facing comparison sites attract shoppers who provide the demand signal and traffic inventory underpinning the model.