Martailer
White-label retail media platform for retailers and marketplaces.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Martailer UAB
- Entity type
- COMPANY
- Headquarters
- Olimpieciu 1, Vilnius, Lithuania
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- martailer.com
What Martailer does
Martailer provides B2B retail media infrastructure that lets retailers and marketplaces monetise their owned channels with sponsored listings, display and video advertising. It creates value by giving clients control over ad inventory, pricing, auctions, advertiser access and first-party data activation under the retailer's own brand. The company monetises this infrastructure through software access and related service layers rather than by operating a consumer-facing media property.
Category differentiation
Martailer is not a retailer, marketplace or media owner itself; it is a B2B platform vendor enabling retailers to run their own retail media operations. It is also not a general-purpose DSP, but a white-label retail media infrastructure provider.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Martailer is a Lithuanian retail media technology company operating as a white-label platform provider for retailers and marketplaces. Its core product enables clients to build and run their own retail media networks across onsite, offsite and in-store inventory, combining ad serving, auction mechanics, first-party data targeting and reporting. The company also offers an advertiser-facing self-service portal and bespoke implementation support for retail media programme rollout. Its customers are businesses rather than consumers: primarily e-commerce retailers, marketplaces and retail media teams, with secondary users including brand advertisers, vendors and agencies that buy media through retailer-owned environments. Martailer generates revenue mainly from software licensing or subscription fees for its hosted platform, with additional income likely from implementation, support and custom programme services.
Business model & monetisation
Martailer primarily follows a SaaS model, supplying white-label retail media software to retailers and marketplaces. Commercial pricing likely combines platform subscription or licensing fees with implementation and support fees for custom solutions. Its managed service layer adds consulting, rollout and account-management revenue, and the platform architecture may also support usage-linked commercial terms tied to campaign volume, impressions or advertiser activity, although exact pricing mechanics are not explicitly disclosed.
- White-label retail media platform licensing
- SaaS / software subscription
- Implementation and custom rollout services
- Service fee / retainer
- Account management and technical support
- Service fee / retainer
- Usage-linked or platform-fee revenue tied to media activity
- Percentage take-rate or usage-based commercial terms
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Martailer
What is Martailer?
Martailer is a B2B retail media technology provider offering white-label software for retailers and marketplaces to run sponsored advertising programmes.
Who uses Martailer?
Its main customers are e-commerce retailers, marketplaces and retail media teams, while brands, vendors and agencies use the advertiser-facing self-service tools within those retailer environments.
How does Martailer make money?
It makes money mainly through software licensing or subscription fees for its retail media platform, plus implementation, support and custom programme services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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