CitrusAd

Kevel Appoints Jaclyn Nix as New COO for Growth

Kevel announced the appointment of Jaclyn Nix as chief operating officer on 13 January 2026. Nix joins from Epsilon Retail Media (formerly CitrusAd) where she was EVP, brand sales, and brings 18+ years of digital marketing and retail media experience, including launching more than 40 retail media programs and leading the acquisition of the Mi9 Retail Media Network (formerly MyWebGrocer). As COO she will oversee day-to-day operations, organisational efficiency, revenue scaling and go-to-market strategy. Kevel said the hire supports expansion of its AI-enabled Retail Media Cloud® platform (with features like Yield Forecast, Custom Relevancy and AI Segment Builder) and scaling customer success across retailers, marketplaces and other verticals. Kevel cited an expanding customer roster including Dollar General, PayPal, Lyft, iFood, Edmunds and El Corte Inglés.

Publicis Launches Epsilon Retail Media Platform

Publicis Groupe announced the launch of Epsilon Retail Media, a revamped retail media platform housed within its data unit Epsilon. The offering builds on Epsilon’s CitrusAd acquisition from three years prior. It combines Epsilon’s CORE ID identity solution with CORE AI in the ad server to optimize targeting and outcomes across Epsilon’s retail storefronts and other inventory powered by Publicis data. CORE ID aggregates identifiers including email, phone number, IP address, device data, various offline data points, and first- and third-party cookies to identify users for targeting and measurement. In Epsilon Retail Media, CORE AI analyzes potential shoppers whenever an impression is available to inform marketing decisions, augmented by CORE ID. A key differentiator is the offline data contained within CORE ID, described as enabling a person-first approach unlike traditional DSPs. Dave Peterson, GM and global head of Epsilon Retail Media, highlighted how this approach expands reach and improves bid decisions.

Publicis Revenue Growth Fueled by Tech Spend & AI Personalisation

Publicis Groupe reported 5.3% organic revenue growth in Q1, the first large holding group to publish results for the period. Growth was broad, with North America up 4.8%, Europe 6.1%, and Asia Pacific 6.2%. Publicis Media and its data unit Epsilon drove double-digit gains, contributing to a rebound in tech client Revenues, as the tech, media, and telecom segment (TMT) rose 11% in Q1. Executives attributed much of this tech-strength to market-share gains and scope increases from clients rather than a uniform industry upturn. A core takeaway was the impact of generative AI on revenue: AI-driven personalization at scale contributed to new business and top-line growth, supported by Core AI, a company-wide AI layer announced earlier in the year. Sadoun and CFO Loris Nold framed these AI capabilities as enabling tomorrow’s capabilities beyond mere efficiency, including richer customer profiles and targeted actions.