CitrusAd
Retail media software for retailer monetisation and brand advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Citrus Ad International, Inc.
- Entity type
- COMPANY
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- citrusad.com
What CitrusAd does
CitrusAd runs a B2B adtech model centred on retail media infrastructure. It licenses white-label and self-serve software to retailers so they can create and control their own retail media networks, inventory, pricing and placements. It also facilitates advertiser demand across retailer properties and, through Epsilon Retail Media integration, extends campaign activation beyond retailer sites into off-site channels using identity resolution and purchase-based measurement. The platform creates value by turning retailer first-party commerce data and digital shelf inventory into measurable advertising products for brands and agencies.
Category differentiation
CitrusAd is retail media infrastructure for retailers, brands and agencies. It is not a retailer itself, and it is not a general-purpose DSP for the open web.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Citrus Ad International, Inc., trading as CitrusAd, is a private adtech company focused on retail media technology. It provides self-serve and white-label software that enables retailers to monetise their e-commerce properties through sponsored product listings, display placements and broader retail media inventory, while giving brands and agencies tools to plan, activate and measure campaigns. Under Publicis Groupe ownership, CitrusAd’s capabilities are integrated into Epsilon Retail Media, combining on-site monetisation with off-site activation, identity-led targeting and closed-loop measurement. The company generates value by supplying retailers with infrastructure to launch and operate retail media networks and by enabling advertisers to buy performance-oriented placements close to the point of purchase. Its customers are retailers building media businesses, consumer brands seeking sponsored commerce placements, and agencies managing retail media budgets. Revenue is driven by software platform fees, media-spend-linked economics, and platform usage tied to campaign delivery and measurement.
Business model & monetisation
CitrusAd monetises through software subscription and platform licensing fees paid by retailers, supplemented by media-spend-linked revenue from campaign activation on retail media inventory. Its commercial model includes white-label platform fees, self-serve usage by advertisers, and take-rate style economics tied to sponsored product, display and cross-channel retail media transactions. Closed-loop measurement and identity-led targeting increase campaign efficiency, supporting recurring platform adoption and continued advertiser spend.
- Retailer platform licensing
- Software Subscription
- Media-spend-linked campaign revenue
- Percentage Take-Rate
- Advertiser self-serve campaign usage
- Pay-per-Use
- Implementation and support services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about CitrusAd
What is CitrusAd?
CitrusAd is a retail media technology platform that enables retailers to monetise their digital properties and lets brands run measurable sponsored advertising campaigns.
Who uses CitrusAd?
Retailers use it to build and operate retail media networks, while brands and agencies use it to buy sponsored placements and measure commerce outcomes.
How does CitrusAd make money?
It earns revenue from retailer software licensing, platform fees and media-spend-linked campaign economics across retail media activation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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