Adnuntius

Prebid.js 11.3.0 Released

Prebid.js published release 11.3.0 introducing a new Playstream bid adapter and multiple maintenance updates. The release includes adapter enhancements (Adquery adds video outstream/instream support; Jixie and Adnuntius update request payloads; AdGeneration sets banner mediaType), removals and fixes in core (removal of cdep support; statusMessage removed from bids; TypeScript build adjustments), and several dependency bumps and CI fixes. Other changes include TTD Bid Adapter test endpoint removal and capacity flag changes, userId opt-out flag corrections, storage-control documentation for wurfl rtd, and miscellaneous adapter endpoint/config updates.

Adnuntius and Cedara Unite for Sustainable Ad Solutions

Adnuntius and Cedara have announced a partnership to advance sustainability in programmatic advertising. The collaboration will give Adnuntius granular carbon measurement across its digital advertising supply chain, enabling data-driven decarbonisation. Cedara will provide transparent carbon footprint analysis of Adnuntius’ operations, covering Scope 1, 2, and 3 emissions under the Greenhouse Gas Protocol, and will include emissions from the entire programmatic supply chain to help Adnuntius and its customers reduce environmental impact. The integration aligns with the Ad Net Zero Global Media Sustainability Framework. Leveraging Cedara’s carbon measurement analytics and benchmarks, Adnuntius will demonstrate the efficiency of its Direct Path technology, which unifies the buy side and sell side on a single platform. The initiative aims to empower brands and advertisers to act on sustainability while maintaining campaign performance.

Non-Consent Traffic: Unlocking New Opportunities in AdTech

The article discusses how consent (or lack thereof) shapes monetization in online advertising. It notes that while users increasingly demand explicit consent for collecting personal data, some traffic remains Non-Consent and must still be monetized. The piece highlights Ghostery's 'Never-Consent' feature that blocks consent banners and even ads, challenging publishers' revenue. It covers solutions like Contentpass, which Wetter.com has joined to offer users a choice between ad-supported access and paid, tracking-free access across Wetter.com and 150+ media; Gutefrage.net uses Contentpass paywall to block Non-Consent traffic. Industry players such as Burda Forward leverage context- and semantic-targeting that works without cookies, and Equativ promotes a multi-silo approach with an adserver that handles negative consent and redirects to alternate targeting methods. It also mentions legal concerns around IP addresses and the need for first-party data, while Adnuntius and Traffective explore direct connections and user-driven, privacy-preserving models. The overall message: Non-Consent traffic is not 'junk' but a domain of opportunity with multiple strategies and standards.