Adnuntius
Modular ad infrastructure for publishers, retailers, and advertising platforms.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Adnuntius Services AS
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Norway
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- adnuntius.com
What Adnuntius does
Adnuntius operates a B2B ad tech infrastructure model. It sells core software modules that let customers build, run, and monetise advertising businesses, including ad serving, campaign management, first-party data activation, self-serve buying interfaces, and marketplace connectivity. Rather than functioning only as a media intermediary, it supplies the underlying operating system for customers that want to own the commercial workflow, auction logic, reporting, and advertiser relationships themselves.
Category differentiation
Adnuntius is an ad tech infrastructure vendor, not a media agency or publisher. It should also be distinguished from pure DSPs because a significant part of its business is ad serving and white-label infrastructure for others to operate advertising businesses.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adnuntius is a Norwegian private advertising technology company that provides modular, API-first infrastructure for organisations building or operating advertising businesses. Its product set spans ad serving, a DSP-like marketplace, first-party data activation, self-service advertising interfaces, header bidding, and creative asset management. The platform is positioned for publishers, retailers, ad tech platforms, agencies, and advertisers that want to run monetisation and campaign workflows while retaining ownership of data, pricing rules, and customer relationships. The company primarily makes money from SaaS-style access to its advertising infrastructure, with usage-based pricing indicated as the core model rather than a classic media take-rate. It also generates transactional or platform-fee revenue from marketplace activity where advertisers and agencies buy inventory through its transparent buying environment. Its commercial value proposition is control, modularity, and lower intermediary dependence across web, in-app, and CTV environments.
Business model & monetisation
The primary monetisation model is SaaS software access with usage-based pricing for ad serving and related infrastructure. Additional revenue comes from platform or transaction fees tied to marketplace buying activity. The company explicitly appears to differentiate itself from ad tech vendors reliant on media-spend revenue share by charging for infrastructure and operational capability instead of only taking a cut of advertising spend.
- Ad infrastructure subscriptions
- Software Subscription
- Usage-based platform fees
- Pay-per-Use
- Marketplace buying activity
- Percentage Take-Rate
- Implementation or enterprise configuration
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adnuntius AS
IAB vendor record: 855
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Use Your AI Tool to Better Understand Political Ad Delivery
Recorded impact score: 2/5
Discover the enhanced capabilities of Adnuntius MCP for political ads, offering real-time insights, reach forecasting, and product terms
Adnuntius Appoints Rune Paulseth as CEO
Recorded impact score: 4.5/5
Adnuntius has appointed Rune Paulseth as its new CEO, effective 1 September 2026.
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Questions about Adnuntius
What is Adnuntius?
Adnuntius is a Norwegian B2B advertising technology company that provides modular ad infrastructure including ad serving, marketplace access, first-party data activation, and self-service ad tools.
Who uses Adnuntius?
Its users are mainly publishers, retailers, ad tech platforms, agencies, and advertisers that need to run or embed advertising operations and monetisation workflows.
How does Adnuntius make money?
It primarily charges for software infrastructure through SaaS and usage-based pricing, with additional likely revenue from marketplace-related transaction or platform fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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