Adnuntius

Adnuntius operates a B2B ad tech infrastructure model. It sells core software modules that let customers build, run, and monetise advertising businesses, including ad serving, campaign management, first-party data activation, self-serve buying interfaces, and marketplace connectivity. Rather than functioning only as a media intermediary, it supplies the underlying operating system for customers that want to own the commercial workflow, auction logic, reporting, and advertiser relationships themselves.

Adnuntius is a Norwegian private advertising technology company that provides modular, API-first infrastructure for organisations building or operating advertising businesses. Its product set spans ad serving, a DSP-like marketplace, first-party data activation, self-service advertising interfaces, header bidding, and creative asset management. The platform is positioned for publishers, retailers, ad tech platforms, agencies, and advertisers that want to run monetisation and campaign workflows while retaining ownership of data, pricing rules, and customer relationships.

The company primarily makes money from SaaS-style access to its advertising infrastructure, with usage-based pricing indicated as the core model rather than a classic media take-rate. It also appears to generate transactional or platform-fee revenue from marketplace activity where advertisers and agencies buy inventory through its transparent buying environment. Its commercial value proposition is control, modularity, and lower intermediary dependence across web, in-app, and CTV environments.