Kevel

Kevel operates a B2B software and infrastructure model. It supplies modular adtech components that customers use to build in-house advertising and retail media capabilities, including ad decisioning, campaign management, audience segmentation and sponsored commerce placements. Rather than monetising consumer attention directly, Kevel enables clients to monetise their own inventory and first-party data while Kevel captures revenue through software contracts, platform access and usage-based infrastructure fees.

Kevel is a private US adtech company that provides API-first advertising infrastructure for retailers, marketplaces, publishers, travel platforms and other commerce businesses that want to build and operate their own media networks. Its core products cover ad serving, retail media infrastructure, first-party audience activation and advertiser self-service campaign management, with AI used as an embedded optimisation layer rather than as a standalone foundational model product.

The company makes money by selling enterprise software and API-based infrastructure to businesses that need customised ad experiences, sponsored listings, native placements and privacy-safe targeting built into their own digital properties. Kevel’s value proposition is that customers retain control over user experience, data and monetisation logic instead of outsourcing these functions to third-party ad networks or closed platforms.