Adhese

Adhese is a Belgian adtech company that provides advertising infrastructure for publishers, retailers, media owners, advertisers, and agencies. Its core offering is a privacy-first, omnichannel platform centred on ad serving, campaign management, inventory monetisation, targeting, and analytics. The platform supports direct and programmatic workflows across web, in-app, retail media, and digital out-of-home environments, with an emphasis on first-party data control and cookieless operation. The company makes money primarily from enterprise SaaS licensing for its ad server and broader platform, supplemented by managed service revenue through its Retail Media as a Service offering. Its customers are businesses building or monetising media inventory rather than consumers. The business is positioned as an alternative to larger ad stack vendors for organisations seeking more control over data, privacy compliance, and multi-channel monetisation.