Adhese
Privacy-first ad serving and retail media software for publishers and retailers.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- Dulle-grietlaan 1/0001, 9050 Gentbrugge – Belgium
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adhese.eu
What Adhese does
Adhese operates a B2B software and services model. It sells proprietary advertising infrastructure to organisations that own media inventory or need to run campaigns across publisher and retail environments. Value is created by helping customers centralise ad serving, campaign execution, targeting, reporting, and monetisation in one system while retaining control over first-party data. In addition to software, Adhese offers managed retail media operations for clients that want to outsource execution rather than build in-house capability.
Category differentiation
Adhese is a B2B adtech infrastructure provider, not an advertising agency or media owner. It should be distinguished from broader consumer ad platforms by its focus on ad serving, retail media enablement, and publisher monetisation software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adhese is a Belgian adtech company that provides advertising infrastructure for publishers, retailers, media owners, advertisers, and agencies. Its core offering is a privacy-first, omnichannel platform centred on ad serving, campaign management, inventory monetisation, targeting, and analytics. The platform supports direct and programmatic workflows across web, in-app, retail media, and digital out-of-home environments, with an emphasis on first-party data control and cookieless operation. The company makes money primarily from enterprise SaaS licensing for its ad server and broader platform, supplemented by managed service revenue through its Retail Media as a Service offering. Its customers are businesses building or monetising media inventory rather than consumers. The business is positioned as an alternative to larger ad stack vendors for organisations seeking more control over data, privacy compliance, and multi-channel monetisation.
Company news briefing
Briefing updated:
Adhese has expanded its solution portfolio by introducing commerce media capabilities designed to optimise audience data and touch-point monetisation. This strategic move is complemented by a new partnership with Colruyt Group Retail Media Services to support retail media operations. Additionally, the company has appointed Ali Diouri as Commercial Director for the MENA region to lead its expansion efforts in the territory. These developments represent a dual focus on diversifying service offerings within retail media and driving international growth.
Business model & monetisation
Adhese primarily monetises through enterprise SaaS contracts for its ad server, self-service advertising tools, and broader adtech platform. Pricing likely combines software subscription or licence fees with usage-based components linked to ad serving volume, campaign activity, or inventory scale. It also generates service revenue from managed retail media operations, including setup, onboarding, campaign execution, and ongoing programme management fees.
- Enterprise ad serving platform
- SaaS / software licensing
- Self-service advertising platform
- SaaS / software subscription
- Retail Media as a Service
- Service fee / retainer
- Implementation and onboarding
- Professional services / setup fees
- Usage-linked serving or campaign volume fees
- Pay-per-use
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Adhese
IAB vendor record: 553
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 4, 6, 7, 9
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 32 · adhese.eu
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Adhese announces new partnerships with Blue Raven and Bidfood Media Services
Recorded impact score: 3.5/5
Adhese has added two new partnership announcements to its news page: Blue Raven partners with Adhese to scale retail media across its e-commerce platforms, and Bidfood Media Services selects Adhese to support the next phase of its commerce media growth.
Bidfood Media Services selects Adhese to support the next phase of its commerce media growth
Recorded impact score: 3.5/5
Bidfood Nederland and Adhese partner to advance B2B commerce media in foodservice…
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Account Executive Commerce Media(Mid-Level) | Sales & Business Development | Gentbrugge, Vlaams Gewest, Belgium |
Explore company relationships
Questions about Adhese
What is Adhese?
Adhese is a Belgian adtech company that provides ad serving, campaign management, self-service advertising, and retail media software for business customers.
Who uses Adhese?
Publishers, retailers, media owners, advertisers, agencies, and in-house marketing teams use Adhese to manage and monetise advertising inventory and campaigns.
How does Adhese make money?
Adhese makes money through enterprise SaaS fees for its advertising platform and ad server, plus managed service fees for retail media operations and related onboarding or usage charges.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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