Adhese

The company operates a B2B adtech and retail media infrastructure model. It builds and maintains an ad-serving and campaign-management platform that enables publishers and retailers to sell and deliver advertising across online and in-store channels while retaining control over first-party data. Value is created by giving these clients independent, privacy-compliant technology tailored to European regulation and retail media workflows, including data clean-room based targeting and omnichannel inventory management.

Revenue is generated by licensing the platform (ad server, gateway, direct ad server, campaign manager and self-service tools) and charging for integrations with clients’ systems. For retailers that prefer not to run operations themselves, it offers Retail Media as a Service, combining its technology stack with operational expertise in a fully managed model. This introduces additional value through outsourced ad operations, sales support and data-compliance execution, likely billed via service contracts and retainers alongside the underlying technology access.

Adhese is a Belgian advertising technology company that provides a privacy-focused ad-serving and retail media platform. Its technology delivers and manages advertising across websites, apps, off-site channels and in-store media, with particular focus on European data protection and cookieless targeting using first-party data and clean-room integrations.

The company sells its platform primarily to publishers and retailers that want to operate their own advertising and retail media businesses, and it offers both software and managed operational services. Revenue appears to come from software licences or subscriptions for the ad server and self-service tools, plus implementation, integration and managed-service fees under its Retail Media as a Service model. Ahold Delhaize holds a minority stake and partners with the company on retail media development.