Adhese

Adhese operates a B2B software and services model. It sells proprietary advertising infrastructure to organisations that own media inventory or need to run campaigns across publisher and retail environments. Value is created by helping customers centralise ad serving, campaign execution, targeting, reporting, and monetisation in one system while retaining control over first-party data. In addition to software, Adhese offers managed retail media operations for clients that want to outsource execution rather than build in-house capability.

Adhese is a Belgian adtech company that provides advertising infrastructure for publishers, retailers, media owners, advertisers, and agencies. Its core offering is a privacy-first, omnichannel platform centred on ad serving, campaign management, inventory monetisation, targeting, and analytics. The platform supports direct and programmatic workflows across web, in-app, retail media, and digital out-of-home environments, with an emphasis on first-party data control and cookieless operation.

The company makes money primarily from enterprise SaaS licensing for its ad server and broader platform, supplemented by managed service revenue through its Retail Media as a Service offering. Its customers are businesses building or monetising media inventory rather than consumers. The business is positioned as an alternative to larger ad stack vendors for organisations seeking more control over data, privacy compliance, and multi-channel monetisation.