Observed Signal · Sep 22, 2026 · Market Signal · Source: Adhese · Impact: 3.5/5
Adhese announces new partnerships with Blue Raven and Bidfood Media Services
Adhese has added two new partnership announcements to its news page: Blue Raven partners with Adhese to scale retail media across its e-commerce platforms, and Bidfood Media Services selects Adhese to support the next phase of its commerce media growth.
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Connected Companies & Entities
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Recent verified developments and strategic activity across this market segment.
DoorDash Ads Launches Global Commerce Media Platform
DoorDash Ads announced a global expansion of its commerce media platform with new ad formats, offsite reach via Symbiosys, campaign automation, and privacy-forward measurement through a LiveRamp partnership. The launch introduces Spotlight, a premium homepage ad format that tested with double the click-through rate of banners, expanded offsite capabilities powered by Symbiosys across the Americas, EMEA and APAC, and enhanced Smart Campaigns and auto-bidding features (including minimum ROAS). DoorDash, Wolt and Deliveroo together support over 400,000 advertisers. Early test metrics cited include high proportions of new customers reached (over 80% in some LiveRamp clean-room tests) and merchant performance case studies such as Pubbelly Sushi and Magnum Ice Cream Company.
Teads and Koddi announce global partnership to advance programmatic access to retail media
Teads, the omnichannel outcomes platform, and Koddi, a leading commerce media platform, today announced a global partnership delivering an open, universal OpenRTB standard for onsite retail media inventory.
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