Observed Signal · Oct 15, 2026 · Market Signal · Source: VIOOH · Impact: 2/5
AdXact and VIOOH Launch Partnership to Bring Advertisers More Premium Digital Out-of-Home Opportunities
VIOOH announces a new partnership with AdXact to bring advertisers more premium digital out-of-home opportunities.
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VIOOH expands programmatic DOOH access in the US with Screenverse partnership
VIOOH announces a new partnership with Screenverse to expand programmatic DOOH access in the US, adding premium inventory to its global platform.
VIOOH and Dolphin Join Forces for Enhanced Ad Reach
On 8 January 2026 VIOOH, a global premium digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Dolphin OOH to expand programmatic access to premium DOOH inventory across the United States. The deal provides access to more than 5,000 digital screens and, as reported, over 50 million monthly impressions across major metropolitan areas. Dolphin’s network covers malls, transit stations, grocery stores, pharmacies, gyms, convenience stores, retail office-supply locations and urban panels, with cited impression counts by environment (e.g., grocery 112M/month; convenience 63M/month). The integration enables advertisers to plan, launch and manage campaigns programmatically via VIOOH’s SSP. Dolphin emphasizes brand-safety measures including screen and location tagging and claims a 100% completion rate and zero ad fraud.
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